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Naturally, treStiQue (a brand with high-performance, cruelty free cosmetic products and customizable makeup routines) was not born nine months from conception. It was nine years in the making. Despite growing up on a farm, co-founder Jennifer Kapahi always loved beauty, and enjoyed doing makeovers for her mom when she was just a kid. Then, art school, and even taking her place as one of 15 people selected out of 3,000 applicants in the Bloomingdale's executive training program. Next, she worked as a product manager at Revlon. And, ultimately, it happened: Jennifer and her cofounder launched treStiQue. Jennifer joins Socialfly Co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her company and her journey to success, including juggling two very young children and multiple businesses all while living in New York City, about the travel-friendly Essential 8 from treStiQue, and how Jennifer has managed to never taken even one penny from venture capitalists. Plus, a surprise!
Guests
Jennifer Kapahi
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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