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How to Merge Businesses with Your Best Friend with Kristyn Hodgdon and Abby Mercado

April 24, 2023

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Highlights

  • Kristyn shares how Rescripted came to be 2:40
  • Abby talks about meeting Kristyn 6:16 
  • Abby and Kristyn discuss how it felt to combine their businesses 10:14
  • Abby shares about the process of funding the business 18:44
  • Kristyn and Abby discuss hiring their team 25:42
  • Abby talks about the monetization strategy 30:43
  • Abby shares how they prioritize in the business 37:47
  • Kristyn discusses navigating infertility while building a business 44:15
  • What being an Entreprenista means to Kristyn and Abby 49:27

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