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How Martha Stewart & Marley Spoon Can Help Busy Entreprenistas with Co-Founder Jennifer Aaronson

Founder of Martha Stewart & Marley Spoon

October 7, 2021

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Highlights

  • Jennifer’s career journey and what led her to co-found Martha Stewart & Marley Spoon
  • Becoming a food critic and how Jennifer found opportunities to write for food magazines
  • How and when restaurant reviews are done
  • How Jennifer went back to cooking after her career as a food critic
  • Her career at Martha Stewart Living and what she learned from the experience
  • How Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha Stewart
  • Signing up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the company
  • Managing the operations and logistics of a food manufacturing company
  • What made Martha Stewart & Marley Spoon decide to launch ready-made meal kits
  • Martha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketing
  • What it’s like to develop a partnership and business with a celebrity like Martha Stewart
  • What’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnership
  • Jennifer’s favorite dish and ingredients
  • How Jennifer balances her time between working and raising a family

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