Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.
Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.
“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Jennifer’s career journey and what led her to co-found Martha Stewart & Marley Spoon
- Becoming a food critic and how Jennifer found opportunities to write for food magazines
- How and when restaurant reviews are done
- How Jennifer went back to cooking after her career as a food critic
- Her career at Martha Stewart Living and what she learned from the experience
- How Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha Stewart
- Signing up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the company
- Managing the operations and logistics of a food manufacturing company
- What made Martha Stewart & Marley Spoon decide to launch ready-made meal kits
- Martha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketing
- What it’s like to develop a partnership and business with a celebrity like Martha Stewart
- What’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnership
- Jennifer’s favorite dish and ingredients
- How Jennifer balances her time between working and raising a family