“I never once thought about these other markets because it wasn't my experience yet. So you just never know where your business may lead you, even four months into it—it's all from listening.”
When Jackie Hutson gave birth to her son a little over a decade ago, she thought she had prepared for everything. However, she realized she was ill-equipped to deal with postpartum night sweats when she found herself waking up drenched in sweat in the middle of the night. After a conversation with a friend about their shared experience with postpartum night sweats, Jackie made it her mission to create the perfect blend of comfort and functionality. The solution? Cooling pajamas crafted from mint-infused fabric, designed to help women experience drier nights and more restful sleep. Today, Jackie is the founder of Piper & Mint, a woman-led sleepwear brand addressing night sweats with groundbreaking hormone-responsive designs. The brand features mint-infused fabrics that enhance sleep quality for women who are navigating postpartum, perimenopause, menopause, undergoing cancer or IVF treatments, or simply run hot at night. As the managing partner at Atrium Apparel, an eight-figure design and manufacturing company, Jackie is dedicated to transforming women's sleepwear, ensuring every woman enjoys restful nights with stylish and functional solutions. Tune in to learn about Jackie’s approach to creating a grassroots focus group, the power of listening to consumers, and her partnership with the nonprofit fertility foundation, Baby Quest.
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- The value in leveraging industry connections 03:58
- Hiring help to see your vision through 05:53
- Growing an email marketing list 10:45
- The ROI in sending product to influencers 13:15
- Integrating entrepreneurship and motherhood 25:11