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Founding a Women’s Fashion Brand with Kiya Tomlin

March 25, 2022

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Highlights

  • Kiya’s background and her path to fashion design and entrepreneurship
  • Deciding what she wanted to design and how Kiya found her first customers
  • How Kiya got the word out about her business
  • Launching her website and how she got her first storefront and studio space
  • Getting into the wholesale business and how Kiya learned to work with a factory
  • The first steps Kiya took to find manufacturers
  • How Kiya knew the number of dresses to order from manufacturers in the beginning
  • Her initial marketing strategy and trying her luck in trade shows
  • How Kiya’s fashion brand has evolved over the years
  • Driving traffic to your website, attracting customers, and the power of email marketing
  • Building Kiya’s team and making her first hire
  • How Kiya managed her team through the COVID-19 pandemic
  • The Kiya Tomlin team’s role in producing one million face masks and collaborating with the Pittsburgh Steelers
  • Kiya’s go-to fashion tip and her advice on growing a business while staying present with the family

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