Like many people, Haley Dagan lost her corporate position in the hospitality industry during the pandemic. After taking some time to reflect on what she wanted to do, she decided to dive head first into her side business because she loved marketing and making connections.
In today’s episode, we sit down with Haley Dagan, founder of The Written World, an agency of purpose-driven copywriting and content creation for small businesses. She shares why she values connection over followers, who her ideal clients are, what she's most proud of, and so much more.
“The part of marketing that I always loved was the connections through words. And that's why I started The Written World. And it was something for me that was just like another creative outlet.” - Haley Dagan
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- Haley talks about the decision to go full-time with The Written World after losing her corporate job 3:14
- Haley explains what The Written World is 6:46
- Haley shares how she found her first clients by being strategic 9:27
- Haley describes her ideal client and what services The Written World offers 17:30
- Haley talks about what she’s most proud of in her business 24:29
- Stephanie and Haley talk about when to step back once your business grows 27:39