Jessica is a self-proclaimed human systems nerd who channeled her love of identifying and solving problems through a decade's worth of career experience in building international economic systems as a consultant. So when she saw an opportunity to shape the Billion dollar home-improvement market with innovative strategies that center the needs of the consumer, she couldn't resist making the transition to entrepreneurship. In today’s episode, we sit down with Jessica Majno, founder and CEO of Idyllo, a modern home-improvement marketplace that connects local contractors in the Birmingham, AL area with customers looking to complete specialized projects within their homes. Jessica shares with us her journey from working in over 20 different countries to building a business instilled with southern hospitality, how she came to realize she had a knack for entrepreneurship, her insights into our current economic landscape, the learning lessons that have molded her career, and so much more!
“You have to have a lot of confidence to be an entrepreneur. I will say I'm a generally confident person, but it is also a truly humbling experience in some respects. You are constantly being pushed to learn different things every day, which is what I love about it.” - Jessica Majno
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Jessica shares how her career journey began 1:37
- Jessica explains her transition from consulting to entrepreneurship 3:25
- Jessica shares her most significant learning lessons throughout her career 6:30
- Jessica discusses the motivation to own her company 9:49
- Where Jessica's business idea and location choice came from 12:17
- Jessica shares her pros and cons list for joining an accelerator program 23:19
- Jessica dives deeper into her fundraising process 26:11
- The benefits of choosing to build a company right now 31:00
- The craziest thing that's happened to Jessica since starting her business 33:28
- Jessica discusses her marketing strategy and what's worked since launch 37:26
- What being an Entreprenista means to Jessica 50:18