After stepping down from her career and taking a six month traveling trip with her children, Lindsay Cook realized what her next career step would be: creating an app based on her health and wellness passions.
In today's episode, we sit down with Lindsay Cook, co-founder of FitOn, the number one free fitness app. Lindsay shares with us how her corporate background helped her start FitOn, the process and mindset needed for raising capital, how to market an app, and so much more.
"I realized how important actually my workouts were to my own self care. And I had no time to go to the gym. And I spend a lot of time looking at apps in the App Store and just being really underwhelmed by what I was seeing in this space." - Lindsay Cook
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
Get featured on our podcast as an Entreprenista League member
Interested in being a podcast guest? We’re accepting applications from Entreprenista League members who want to share their stories.
Join 2,000+ supportive, ambitious founders in the
Highlights
- Lindsay shares when she realized she wanted to be an Entreprenista 3:20
- How Covid impacted the early days of her business 5:47
- Lindsay shares what the business model for FitOn is 7:07
- How the idea of FitOn came to Lindsay and what her biggest challenges were 10:53
- The processing of raising capital 14:56
- How to market an app 19:26
- Lindsay talks about the mistakes she has made and the lessons she's learned 27:53
- Rapid fire questions 34:49
- Lindsay shares some great advice for starting a business 43:16
- What being an Entreprenista means to Lindsay 45:19