Your Fractional CMO to Scale Your CPG Brand.

Blueprint Marketing Group provides expert marketing guidance as a Fractional CMO. They develop strategic plans, fill leadership gaps, and upskill teams—offering high-level expertise with cost efficiency and flexibility.

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Fractional CMO for CPG Brands Ready to Scale Smarter

blueprint marketing group provides flexible, high-impact marketing leadership for ambitious consumer product (e.g. CPG) brands. As your Fractional CMO, they'll fill leadership gaps, drive strategic growth, and upskill teams—without the full-time cost. They integrate seamlessly with your organization, guiding marketing strategy, optimizing resources, and accelerating results. Get the expertise you need to scale smarter and make every marketing dollar count.

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Why Entreprenista recommends
this solution

Strategic Growth Partner

Jenica Oliver, CMO of blueprint marketing group, drives CPG brand growth with expert marketing leadership, filling gaps and optimizing strategies for lasting impact.

Flexible & Cost-Effective

As a Fractional CMO, Jenica provides high-level expertise without the full-time cost, maximizing every marketing dollar.

Team Development Focus

Jenica upskills and mentors marketing teams, ensuring long-term success through strategic guidance and hands-on leadership.

Testimonials

During our time working together, Jenica brought invaluable expertise and insights to our organization,

Specifically within the consumer-packaged goods (CPG) sector, and played an instrumental role in driving our brand’s growth and positioning. From the beginning, Jenica displayed a deep understanding of the CPG industry’s unique challenges and opportunities. Her strategic approach and ability to anticipate market trends allowed us to navigate a competitive landscape effectively. She developed innovative and targeted marketing strategies that improved our market reach, strengthened our brand presence, and enhanced customer engagement. One of Jenica’s strengths is her data-driven approach. She continuously assessed our marketing initiatives, using analytics to optimize campaigns and improve ROI – steering our company to trust facts over feelings. Her hands-on approach and attention to detail ensured that our projects were not only on-brand but also meeting our business goals. Additionally, her leadership style fostered collaboration and alignment among our teams, creating a cohesive and goal-oriented work environment. I have no doubt that Jenica would bring the same level of commitment, strategic insight, and industry knowledge to any future opportunity. I highly recommend her to any organization seeking a seasoned marketing professional in the CPG space. She will be a valuable asset to any team fortunate enough to work with her.

Gary Mac Herring

President Mary Mack's, Inc

1/3

We are grateful that a fellow retail broker agency recommended Blueprint for our growing start-up. They watched Jenica speak at a WBENC event and thought she might be a great match for us.

They were right! As many other smaller but mighty companies, we needed serious marketing guidance as we were growing. We did not have the funds for a major agency that caters to larger companies or to hire anyone full-time. We were looking for expert advice that was within budget and this is a true investment that is worth it. Being a smaller business, every dollar matters and I believe that this is money well spent. Our advice to other small brands is to be prepared to roll up your sleeves and work. This is not a program where you are handing off, it is interactive for both parties and the hard work is worth it. We have already gained so much knowledge about our customer and will be vastly more aligned for retail.

Angela Kornas

Founder Honey Cloudz

1/3

When we began our partnership with blueprint marketing group, our eyes were opened to many new opportunities in our industry. Jenica focused on strategy and was able to build a classic CPG marketing function from the ground up; providing guidance, experience, and access to top-quality resources within her network.

In the time that Jenica has been our fractional CMO, she has developed a strong marketing plan and is a strong team leader. We are grateful for all the knowledge and expertise she has brought to our organization and look forward to growing more with her by our side.

Theresa Motter

CEO Van's Kitchen

1/3

A Message from Blueprint Marketing Group Founder, Jenica Oliver

I’m passionate about helping ambitious CPG brands unlock their full potential. With 20+ years as a brand marketing leader, I’ve seen firsthand the challenges growing brands face—gaps in leadership, resource constraints, and the need for smart, strategic execution. That’s why I partner with CPG executives as a Fractional CMO, providing the expertise, guidance, and hands-on leadership they need to scale. I love transforming challenges into growth opportunities and building brands that thrive.