Upskill Your Marketing. Supercharge Your Growth.

During our time working together, Jenica brought invaluable expertise and insights to our organization, specifically within the consumer-packaged goods (CPG) sector, and played an instrumental role in driving our brand’s growth and positioning. From the beginning, Jenica displayed a deep understanding of the CPG industry’s unique challenges and opportunities. Her strategic approach and ability to anticipate market trends allowed us to navigate a competitive landscape effectively. She developed innovative and targeted marketing strategies that improved our market reach, strengthened our brand presence, and enhanced customer engagement. One of Jenica’s strengths is her data-driven approach. She continuously assessed our marketing initiatives, using analytics to optimize campaigns and improve ROI – steering our company to trust facts over feelings. Her hands-on approach and attention to detail ensured that our projects were not only on-brand but also meeting our business goals. Additionally, her leadership style fostered collaboration and alignment among our teams, creating a cohesive and goal-oriented work environment. I have no doubt that Jenica would bring the same level of commitment, strategic insight, and industry knowledge to any future opportunity. I highly recommend her to any organization seeking a seasoned marketing professional in the CPG space. She will be a valuable asset to any team fortunate enough to work with her.

We are grateful that a fellow retail broker agency recommended Blueprint for our growing start-up. They watched Jenica speak at a WBENC event and thought she might be a great match for us. They were right! As many other smaller but mighty companies, we needed serious marketing guidance as we were growing. We did not have the funds for a major agency that caters to larger companies or to hire anyone full-time. We were looking for expert advice that was within budget and this is a true investment that is worth it. Being a smaller business, every dollar matters and I believe that this is money well spent. Our advice to other small brands is to be prepared to roll up your sleeves and work. This is not a program where you are handing off, it is interactive for both parties and the hard work is worth it. We have already gained so much knowledge about our customer and will be vastly more aligned for retail.

When we began our partnership with blueprint marketing group, our eyes were opened to many new opportunities in our industry. Jenica focused on strategy and was able to build a classic CPG marketing function from the ground up; providing guidance, experience, and access to top-quality resources within her network. In the time that Jenica has been our fractional CMO, she has developed a strong marketing plan and is a strong team leader. We are grateful for all the knowledge and expertise she has brought to our organization and look forward to growing more with her by our side.