Kathryn Shah, Spring & Mulberry, is Making the World a Sweeter and Healthier Place

“I don’t know that we’ve cracked the right mix yet, but gifting has gone a long way, and I think the more you gift, the more people see your product, and the more you can collaborate on content, the more views you’ll see on your content. And ultimately, what you’re wanting is just this feeling that you’re everywhere.”

Kathryn Shah is the co-founder of Spring & Mulberry, a chocolate company known for its date-sweetened health-conscious chocolate bars. The brand was inspired by Kathryn’s personal health journey and her desire to transform America’s relationship with sugar. With over 20 years of experience in brand strategy and marketing, Kathryn has grown Spring & Mulberry and secured distribution in retailers, including Whole Foods. The company offers a range of unique flavors, combining delicious ingredients with nutrition, and has gained recognition for its commitment to using high quality whole foods. Tune in and hear all about how Kathryn’s cancer diagnosis inspired Spring & Mulberry’s creation, her product development process, and the importance of finding the right co-founder. 

We talked about:

• The product development process (05:09)
• Finding the right co-founder (10;05)
• Choosing the right marketing team (15:13)
• Figuring out a strategy for gifting (19:39)
• Getting Spring & Mulberry into Whole Foods (23:58}

Connect with Kathryn Shah:

• @Spring.Mulberry on IG
• Spring & Mulberry

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