How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.”

After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was tired of her deliverables ending up in someone’s dumpster. She realized that what she really wanted to do was serve small business owners to make a real impact in people’s lives. Today, Shannon is the president and fractional CFO of Keep What You Earn, a company for growth-minded business owners looking to scale or sell their business. Shannon also hosts the Keep What You Earn podcast, where she transforms financial information into a source of inspiration and a whole lot of fun. With 13 years of experience in Big Four and corporate finance, she excels in making financial topics approachable and relatable. Her mission is to empower small business owners by simplifying financial concepts and proving that understanding your numbers can be both fun and transformative. Shannon is also a financial literacy advocate, junior achievement donor, and volunteer, and a sought-after speaker for entrepreneur communities. Tune in and hear our conversation with Shannon about making the leap from the corporate world to entrepreneurship, CPAs vs CFOs, and what the ideal schedule looks like for a new entrepreneur

What we talked about:  

• You don’t work for your clients, you work with your clients (04:02)
• Why it’s so important to track business income and expenses (06:23)
• Taking a creative approach with clients (12:34)
• Notes from the corporate world on what NOT to do in business (15:14)
• The legacy that Shannon’s dad left with her (18:01)

Connect with Shannon:

• Keep What You Earn
• Keep What You Earn Podcast
• Instagram

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