How Rachel Liverman Revolutionized the Skincare Industry With 30-Minute Facials

October 7, 2024

“I believe in simple business models. The best things in life are simple.”

Rachel Liverman is the founder and CEO of Glowbar, a revolutionary skin care company offering facials in just 30 minutes. As a third generation esthetician, she struggled to find an effective, accessible and trustworthy source for consistent facial treatments administered by expertly trained estheticians. Realizing she wasn’t alone, she set out to create Glowbar, the only Facial Studio that offers 30 minute customized and solution oriented treatments that get you all the glow without the guesswork. Tune in and hear Rachel’s insights on how she was able to scale her team, her best tips on forming aligned brand partnerships, and her decision to seek private equity funding for expansion.

We talked about:

Scaling a business in 2020 (04:13)
Raising money from friends and family (06:11)
Starting the process and trusting yourself (09:36)
Marketing through community engagement (11:56)
Tools for efficient communication (18:03)

Connect with Rachel:

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