Do you know what's in your makeup? As the beauty industry faces a reckoning, it becomes clear that many brands are still sneaking toxins in fan-favorite formulas. And, it turns out that most beauty products have a shelf life between six months to a year-- potentially even shorter for mascara. So if you ever do actually pick up that 2 year old lip balm, you’re basically wearing expired toxins, in addition to the possibility of bacteria and mold. Not only is it bad for your skin and will contribute to irritation and breakouts, it’s bad for your health overall!
We spoke with Julie Rice, clean beauty Entreprenista and founder of Inner Beauty™ Cosmetics about the importance of wearing products with clean ingredients. Not only do they feel good going on, they also help keep you and your skin healthy.
Keep scrolling to discover the power of changing your beauty routine and just how to accomplish that as efficiently as possible.
Why is Inner Beauty so innovative? Is other makeup not safe!?
High-performing makeup will enhance your natural beauty and skin tone. However, makeup has historically worked the opposite way. That’s because makeup brands use formulas with toxic ingredients to optimize performance and longevity which can have a cumulative and negative impact on our overall health.
Inner Beauty is dedicated to creating beauty products with formulas based on botanical ingredients with performance, health and safety always in mind. They encourage health and beauty from the outside in!
Who developed Inner Beauty formulas and where is it made?
Inner Beauty formulas were developed with a Naturopathic Doctor—alongside a team of doctors and chemists—for sensitive bodies—women who are pregnant, trying to conceive, or nursing; those with autoimmune disease or cancer, and cancer survivors.
Made in small batches in Italy, Inner Beauty products are made with the highest quality ingredients in the world, safe enough for even the most sensitive skin to use and absorb.
“My biggest takeaway was it was important to not work with just one doctor. I used an integrative approach with multiple professionals because everyone has their own expertise. A naturopathic doctor helped me select my ingredients. Then, I consulted with a dermatologist, eye doctor, and an allergist who all provided me with a different perspective, which I believe made the line the best it could be.” - Julie Rice tells Forbes.
Which Inner Beauty products does Entreprenista recommend?
At Entreprenista, we can’t live without the Sheer Bliss Lip Tint, and the super hydrating Shine Infusion™ Lip Oil! Here's a round up of our favorites below. Exclusive offer! Use code ENTREPRENISTA20 to get 20% off + free shipping!
$24
Jojoba Oil-Infused Sheer Lipstick
Safe for lips in need of a little love! Weightless color meets subtle, sparkling shine to create Sheer Bliss Lip Tint, a fresh approach to lip care.
$22
Amazing on its own or as the base for a bolder lip, we can't get enough of the Stay Calm Lip Balm! The clean formula includes shea butter, apricot oil, and rosa moschata seed oil, for smooth lips with just a hint of shine.
$22.00 (also comes in mini, $8)
This lip oil will keep your pout moisturized with no added fragrance. Perfect for anyone facing allergies or sensitivity to strong scents.
Use code ENTREPRENISTA20 to get 20% off + free shipping!
$125, Five Minute Face Natural Makeup Collection
Do you need to get Zoom video ready in under five minutes? Grab the five-piece set from Inner Beauty Cosmetics, which includes everything you need to enhance your natural beauty while running against the clock! The set includes a tinted moisturizer foundation, a super blendable concealer, a smudge-resistant mascara, a hydrating lip balm, and a lip oil.
Why should we use Inner Beauty?
Julie’s commitment to using natural ingredients is the heart of Inner Beauty’s goodness. Its organic, plant-based oils, botanical essences and floral waters are carefully selected for performance, health and safety. This ensures they are highly beneficial and nourishing to your skin without harming your body or the planet.
Why did Julie start Inner Beauty?
Julie studied Cosmetics & Fragrance Marketing at FIT and worked as a product developer in the cosmetics industry for more than 15 years. When she was 33, she began having some questionable health symptoms, but kept putting them to the side. And then, the craziest thing happened, on top of an already crazy time her my life. Julie’s Mom was undergoing treatment for cancer, and five days before her wedding, she was diagnosed with MS. Watching her Mom go through her health journey while Julie went through hers inspired her to create a cosmetics line free of harmful ingredients. That’s how Inner Beauty was born!
Julie was looking for simple beauty products that she could apply in minutes—she didn’t want to mess with multiple steps and filling up another cluttered beauty drawer. She wanted to stay healthy, and feel and look clean and beautiful.
What will Inner Beauty do for us?
With Inner Beauty, you can be sure you get that effortless and refreshing look every time. You’ll never feel like your pores are clogged, and you’ll feel breezy and confident. As always, Inner Beauty promises products with clean, non-irritating formulas that are safe for sensitive skin.
Exclusive Offer! As an Entreprenista, Julie is extending a special offer to our community. Remember to use code ENTREPRENISTA20 to get 20% off + free shipping!
About the Author
Entreprenista Team
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