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We’re Lauren Capwell and Lauren Shaw—better known as "The Laurens." One of us is a rocket scientist with Stanford AI training; the other is a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses and sold over $5 million in high-ticket coaching programs. Together, we bring a powerful mix of innovation and strategy to help female coaches, consultants, and creatives break through barriers and build thriving businesses.
As creators of the AI Sales Accelerator and Clarity Playbooks, we specialize in helping established online service providers master their messaging, automate content creation, and craft high-converting sales systems. Our cutting-edge AI tools don’t just save time—they empower you to simplify, streamline, and scale with confidence. Over the past two years, we’ve been traveling full-time, building a thriving business from remote islands and bustling cities while helping others achieve the same freedom and success with the power of AI.
Our mission is to make AI approachable, actionable, and downright transformative. With clarity and innovation as your secret weapons, your sales will soar, your time will be yours again, and your business will become the legacy-building powerhouse you’ve always dreamed of.
Why 'Just Be Authentic' Is Bad Sales Advice for Experts
This article challenges the popular sales advice to "just be authentic," explaining why this approach often fails for expert entrepreneurs. It identifies the "Curse of Knowledge" as the true barrier to sales and shows why learning to "translate" your passion into clear client language is the key to connecting and closing sales without feeling "icky."
