• Disconnect from Technology and Reconnect to The Real World


    I am constantly distracted by text messages and Facebook and Twitter posts which pop up on my phone.  I stop to look as soon as I see that there is a new message, often looking away from an actual “live” conversation in favor of a virtual one. Even my dogs growl at me when I pick […]

  • Finding The Right Small Business Group For You


    In the 13 years that I’ve been in business, I’ve attended and hosted many networking events, as well as been involved in several types of small business and creative groups. Since I’m a working mom and my “spare time” (I use the term loosely) is limited, I choose my business groups wisely, focusing on those […]

  • Creating New Sales Through Joint Ventures


    One of the least expensive solutions I’ve discovered to increase sales is by creating Joint Venture projects with fellow entrepreneurial sisters. The reason I prefer working with women is because we appreciate the strength in collaborating versus competing. And even though we work hard individually, we work harder as a team. And we know it. […]

  • Tips for First-Time Trade Show Success


    I just participated in my first large show: a holiday show in Chicago where I had a booth for my baby and kids apparel line: Typebaby. Because this show draws tens of thousands of visitors, I prepared for months in advance. However, I still learned much through the 4-day experience. Though this was a retail […]

  • Feel Like a Fraud? You Are Not Alone.


    Do you ever get the feeling that everyone around you gets what is going on and you are the only one confused? When I was studying accounting, I remember being in class and thinking that I was the only one who didn’t understand what was going on. I was too embarrassed to ask the other […]

  • 5 Things to Avoid in The Creation of Your Business’ Most Powerful Tool


    Your logo is one of your single most powerful tools, it can help create an image which appeals to customers and make your company memorable. Here are 5 things you should avoid at all costs if you want to create a logo which doesn’t shrink into the background. 1)  Use logo makers or templates Your […]

  • 7 Inspiring Topics to Blog About


    One of the complaints I often hear about blogging is, “I don’t know what to write about.” I look at blogging like any other practice: the more you do it, the better you become, or in this case, the more you blog, the easier it will be—and the more post ideas you will have. If […]

  • Find Your “First Impression” Image and Nail It!


    We’re twelve hours into 2014 as I write this blog from my father’s lounge in Florida after holiday festivities. I have a sparkle in my eye (so excited for the future) and sparkles in my glass thanks to the fifty million bubbles in a bottle of Veuve Clicquot yellow label!  Brigitte Bardot is one of […]

  • Making Time to Relax Doesn’t Make You Lazy


    As a coach for high-achieving women, I often encounter the mindset that constant action is the requirement to achieve success.  We’ve been taught to believe that the harder we work, the better off we’ll be and the more satisfied we’ll feel. This mentality of over-achieving without rest can definitely lead to results and accomplishment, however, […]

  • Edtech Women of Boston Make Donations for Today’s Tech-y Kids


    This past holiday season, EdTech Women of Boston donated educational apps and toys for kids undergoing treatment at Massachusetts General Hospital. EdTech Women of Boston is an organization of founding teams based in Exponential Techspace and, with the Office of Child Life at MGH, wishes not only to brighten the holidays for kids during treatment, […]

  • 10 Ways Small Businesses Find and Keep New Clients


    You have your new business cards, a website, and a sign on the door. You are officially a small business owner! Now what? How do you find the work? Where are the clients? This is the million-dollar question and it’s not a simple answer. It involves creating a daily system of marketing, networking, and promotion […]

  • Phoenix Women Entrepreneurs You Should Know: Stephanie Reynolds, Hothouse Botanicals


    Women You Should Know is a weekly feature for Entreprenista’s local City Pages. Each week we shine the spotlight on  fabulous women entrepreneurs in your city – connect with them, be inspired by them, and join us in celebrating their success. Her Name: Stephanie Reynolds Her Business: Hothouse Botanicals Where You Can Find Her Online: […]

  • Multi-tasking: Effective or Harmful?


    We all do it: texting while walking, sending emails during meetings, chatting on the phone while cooking dinner. In today’s society, doing just one thing at a time seems downright luxurious, even wasteful. But chances are, you’re not doing yourself (or your boss, or your friends and family) any favors by multitasking your way through […]

  • Working Solo and Feeling Lonely? Start a Creative Group


    Many entrepreneurs work alone or out of a home office. The absence of co-workers can lead to loneliness—not to mention a lack of support and feedback from your peers. I’ve been working solo for almost 13 years and though I love working independently, I couldn’t manage without my creative group: 8 independent graphic designers that […]

  • 5 Secrets of High Energy People


    It brings me great joy to share 5 Secrets of High Energy People using the acronym “W.O.M.E.N.” The “W” stands for “WAKE UP EARLY TO GREET THE DAY.” High energy people enjoy their morning time for planning, watching the sun rise, listening to the birds sing, or fitting an exercise workout in.   Ironman Chris McCormack […]

  • S.A.D. in Seattle – 4 Ways to Avoid the Winter Blues


    With the sun showing less of itself every day as winter edges closer, it can be difficult to maintain a positive, productive attitude. The cold and dark can be a drain on energy, and come February, we might be feeling the weight of it all, as we beg for summer to arrive a few months […]

  • The Top Resources Entrepreneurs Use to Expand Their Industry Knowledge


    Nowadays, trends and technology change fast. You have to stay up-to-date in your industry or business area or risk getting left behind. I love doing research in my industry (graphic design) as well as small business in general. I find that it always brings inspiration, as well as knowledge. Here are a few ways to […]

  • Phoenix Women Entrepreneurs You Should Know: Kim Herbst, Quintessential Living


    Women You Should Know is a weekly feature for Entreprenista’s local City Pages. Each week we shine the spotlight on  fabulous women entrepreneurs in your city – connect with them, be inspired by them, and join us in celebrating their success. Her Name: Kim Herbst Her Business: Quintessential Living Where You Can Find Her Online: […]

  • How to (Finally) Get a Great Night’s Sleep!


    Raise your hand if you have trouble falling asleep or staying asleep at least a few times a week.  3 out of every 4 people experience this. One of my favorite people to turn to for health advice is Dr. Sanjay Gupta, the Chief Medical Correspondent for CNN.  I read an article he wrote for […]

  • 4 Time Saving Eating Habits of a Healthy Entrepreneur


    Have you noticed that when your schedule gets packed, your healthy eating habits get thrown out the window?  You’re not alone.  Maintaining an eating routine that fits into a vision of wellness is something that requires some conscious effort and can be easily abandoned when the calendar gets hectic. With the abundance of unhealthy “convenience […]

  • The Secret to Consistently Boosting Business Growth


    What do you spend the biggest chunk of time doing in your business? Reading and replying to emails, checking your social media channels, creating fancy business cards, consuming media? You fill in the blank. Next question: what is the most important part of your business? What activity can you do to help it grow? Are your […]

  • Be Your Brand 365 Days a Year


    You have a great idea, concept, or product. You might even have a really cool name. Back “in the day” (sadly, I am referring to just 8 to 10 years ago) you would pay a fee, get a business license, and voilá! You’re up and running! Nowadays, the list has grown by a few items: […]

  • Is Gratitude Part of Your Business Plan?


    Last year, I heard a compelling closing keynote at the International Freelancers Day Conference. Speaker Peleg Top’s topic was Designing an Abundant Life and one of the points he spoke about was gratitude. One of the things Peleg shared in his keynote was that a combination of love, gratitude and creativity brings abundance to your […]

  • Find Flourishing Success in a Social Life


    In the beginning, running a business or working for yourself can be an all-consuming endeavor. The excitement and drive to succeed can lead to long hours, little or no time off, and a subsequent distance between us and our friends. This disconnect, while sometimes only temporary, may not be helping us succeed with our entrepreneurial […]


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