Xindi Soh, Brand Strategy Consultant, on Empowering Women to Chase their Passion and Gain Stability

Entreprenista - Xindi Soh

Hello Xindi! Please share a brief introduction about yourself and your business:

Corporate girl turned entrepreneur, I started my business in January 2022 as a brand & messaging strategist and conversion copywriter. I help female entrepreneurs grow and scale their online presence through streamlined messaging and compelling copy. I’ve had the pleasure of helping my clients replace their corporate income, sign 4-figure retainers, and hit $40k months. To learn more about my services, click here.

What excites you about being an Entreprenista League member?

Connecting with like-minded entrepreneurs and learning from each other! It’s amazing how many different industries and types of businesses out there and I’m excited to learn about them all!

So Xindi, what made you take the leap to start By Xindi?

I grew up in a small town, where I was surrounded by immigrants who lacked education and became entrepreneurs out of necessity rather than passion. Having seen that, I’ve always viewed corporate as the symbol of success – the ivory tower only accessible to people with wealth and education. I strived hard for the skyscrapers and was privileged enough be granted a role in a multinational finance firm. Although I’ve been blessed with amazing training and support, I quickly realized that I desire the freedom that comes with entrepreneurship and the control I have over my craft. I made the leap to start my business in 2022 and never looked back since!

What was your background prior to entrepreneurship?

I studied History, Politics and Economics in university and started my career in audit and consulting!

Did you always have a feeling you wanted to be an entrepreneur?

Absolutely not! My mum wanted me to take over her business, and I flat out refused! I could not see myself as an entrepreneur but looking back, it was a result of imposter syndrome rather than a lack of desire.

Marketing a new business is so important! Please take us back to the early days. What was your initial marketing strategy?

My marketing strategy was heavily focused on gaining visibility and credibility. This looks like being consistent on Instagram, sharing everything I know, Giveaways/service exchange in return for testimonials, striking up genuine conversations in the DMs and brand partnerships. I would say it’s definitely a slow burner of a strategy, and it took a couple months to really reap the result. I wouldn’t do anything differently because the clients I got from that are 100% my kind of people.

Entreprenistas must be resilient. What is the biggest challenge you have encountered along the way, and what did you learn from it?

Mindset issues. Having months of zero results and income can make anyone heavily doubt the viability of this path. But in times like that, I always say to take ownership of your own progress and identify the needle moving tasks that you need to do that your ego is preventing you from doing. This differs from people to people. For some, it would be to double down on their visibility and offer giveaways to fill up the lead generation pipeline. For others, it might looks like taking their foot off the pedal and create a space for greater reflection.

Xindi, you have lots to celebrate! What is the accomplishment you are the most proud of to date?

After months of zero results, I took a break and worked on my business and brand strategy. I came out of the hibernation with a plan that propelled me from £0 to a £7k month. What I’m really proud of though is when I applied that strategy to my clients and saw results like quadrupling their revenue and replacing their corporate income.

We all want to be believers…but sometimes it’s easier said than done. Do you believe in work/life balance? What are some of your best tips?

This is a tricky question for me… I 100% subscribe to the idea that you should be passionate about what you do, and I absolutely adore my business. It’s my baby, and I love my clients. I could work on my business all day long! But I also know that working on my business all the time decreases my efficiency and creativity. Therefore, although I love my hobbies, I can’t deny the ‘life’ part of work/life balance is partially used to fuel the ‘work’ part. One thing I do NOT subscribe to though is the hustle culture!

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Don’t underestimate the power of building genuinely relationships, and don’t seek instant gratification by only networking with people who could be leads.

We love to celebrate our entreprenistas. What have you achieved recently that you’d like to celebrate with our community?

Booked out three months in advance!! This is a huge deal for a small and new biz like mine

What’s next for your business? What can we expect to see over the next few years?

Loads! I’m passionate about helping women see that they have choices in life. That they don’t have to choose between freedom and money, being with family and work, chasing their passion and stability. I want to show women this hidden path of digital entrepreneurship and that it’s not reserved only for people with huge capital backing.

Entreprenista - Xindi Soh

 Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

“I didn’t realize that it was my gift. I know it was something that I enjoyed and it’s something that I loved, but I didn’t learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone…

April Gargiulo on Addressing the Luxury Skincare Market Gap

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality…

Cigdem Oztabak on Her Marketing and Communication Consultant Company

Hi, Cigdem! Please share a brief introduction about yourself and your business: Hi, I’m Cigdem. With over 21 years of experience in marketing and a fervent entrepreneurial spirit, I bring a comprehensive background in product marketing, communication, and content marketing focused on B2C mobile fintech app, B2B software sectors. Currently, I serve as a panel…

Keynote Speaker and Success Coach Rosann Santos on Her Business Journey

Hi, Rosann! Please share a brief introduction about yourself and your business: Hi, I’m Rosann Santos, a keynote speaker and success coach. I enjoy coaching my clients by using their strengths to move them forward. My exceptional communication skills in both English and Spanish allow me to stand out above the crowd. I empower, enlighten,…

Veteran Sherrie Bryant Shares About Her Aromatherapy and Essential Oil Company

Hi, Sherrie! Please share a brief introduction about yourself and your business: Hello, My name is Sherrie Bryant. I’m a veteran and woman-owned business. I served 31 years of service in the United States Army. I founded BLK ESSENSE, LLC, with one goal: to provide handcrafted and high-quality fragrances made from essential oils. BLK ESSENSE…

Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

“I’ve tried so many things, I’ve been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It’s never ending. There’s always something to do and it’s important to take a pause and step back and look at how…

Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS

“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what…

Style Meets Comfort With Alexa Stimpfel’s Company, The Shoe Fairy

Hi, Alexa! Please share a brief introduction about yourself and your business: My name is Alexa! I am the visionary entrepreneur behind The Shoe Fairy, where style meets comfort in the world of high heels. I am a shoe designer, e-commerce expert, a trailblazer in the bodybuilding industry, and above all, a mother. I founded…

Alexia Dubois’ Company Offers Sustainable, Luxurious Kid’s Apparel

Hi, Alexia! Please share a brief introduction about yourself and your business: Hi, I’m Alexia. At Shop Amour USA, we offer a unique selection of carefully curated European kid’s clothes brands that embody our strong values and commitment to quality. Our exclusive collection of premium kid’s clothing is designed and produced in Europe. We work…

Sandra Morno Helps Women Entrepreneurs Manage Their Money

Hi, Sandra! Please share a brief introduction about yourself and your business: I’m Sandra Morno, a tax strategist and IRS Enrolled Agent, and I run SSBM Consulting LLC. I specialize in helping women with six-figure service businesses in the U.S., who live abroad or travel, manage their taxes. My mission is to educate and save…

Conquering Financial Trauma with Alejandra Rojas

“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy…

Emily Walker Created Her Own Freedom With a Medical Credentialing Business

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily, the owner of Integrity Medical Credentialing Services. I help providers build a strong base for their practice by ensuring they are connected correctly to the insurance companies needed and that their credentialing and information are accurate and current. What excites…

Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

“I realized with every business that I’ve ever had, that is my strength, being of service. I’m an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and…

Carissa Jennings on Turning Pain Into Passion With Her Beauty Supply Store

Hi, Carissa! Please share a brief introduction about yourself and your business: Hi, I’m Carissa Jennings, a widowed mother of one child and inspiring author of a memoir I’ve been working on since 2016. A year after the death of my terminally ill father, I turned entrepreneur by turning my pain into my passion. I…

Christina Nicholson on Her Modern Marketing Agency, Media Maven

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Christina, I’m a journalist, national TV producer, and publicity and content creation agency owner of Media Maven. Our three-part YES Method amplifies the brand’s media exposure without breaking the bank. I started Media Maven after working as a local TV anchor and…