Why Publishing A Book Can Help Scale Your Business with Cheli Grace

Cheli Grace was working as a principal at one of the largest school systems in the nation when she realized she had more knowledge and helpful wisdom than she knew what to do with at the time. Cheli’s solution was to self-publish a book, which ultimately led to her discovering an opportunity to meet a pressing need within the publishing market that anyone with a business could benefit from.  

In today’s episode, Carlyn sits down with Cheli Grace, founder of the Books to Millions™ Program and co-owner of Delian Origin Publishers. Her company was created to assist in streamlining the process of executive book coaching, self-publishing, and an innovative business strategy. She shares with us today her journey, insights on how the publishing landscape is shifting, what anyone looking to self-publish should know, how she discovered the formula to a successful book that expands your brand, and much more! 

“It’s important to monetize your book, it’s important to use it within your business, to align it with your brand so that you can scale new heights.” – Cheli Grace.

This week on Startups in Stilettos:

• Cheli shares the why behind how she founded Delian Origin Publishers (2:15)  
• Cheli discusses her journey from principal to publisher came about (4:08) 
• Cheli shares what surprised her when she got into the business world (6:11) 
• Cheli’s tips for getting started on writing a book (8:30) 
• Cheli discusses her biggest win to date (9:47) 
• Cheli shares her favorite business tools (13:02) 
• Carlyn does a visualization exercise with Cheli (14:44) 
• Cheli shares her insight on e-books versus hard copies (16:59) 
• Cheli explains self-publishing versus non-self publishing (19:21) 

Resources Mentioned:

• Dropbox 
• Quickbooks 
• Canva 
• Trello 

Our Favorite Quotes:  

• “When you write a book, a book comes with a business.” – Cheli Grace 
• “When we’re not in a community, when we don’t have the accountability, and when we don’t have a roadmap to follow, it could be a little bit more challenging than when we do.” – Cheli Grace 
• “67% of the top-rated public self-published books are written by women. Isn’t that a great statistic? “ – Cheli Grace 
• “You have to just weigh your why, like, I always say, What’s your why, and what do you want to what do you want to do?” – Cheli Grace 

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Connect with your Startups in Stilettos hosts:

• Jessica Abo on Instagram
• Jessica Abo on LinkedIn
• Learn more about Jessica Abo here
• Carlyn Bushman on Instagram
• Carlyn Bushman on LinkedIn
• Learn more about Carlyn Bushman here

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