Tyler Grove of Tagged Swim on making an impact in the swimwear space with sustainable, locally sourced materials

Tyler Grove_Blog Header

Describe your business in a few words?

Tagged Swim is a luxury swimwear line without the traditional price point. We use sustainable, locally sourced materials and work with a woman run factory to support female jobs in Bali.

What made you take the leap to start your own business?

I always knew I wanted to start my own business. Since the age of 10 I had been talking about designing my own swimwear line. After working in a more corporate setting for a few years, I finally felt like I had the skills to really dive in and make an impact in the swimwear space.

What was your background prior to starting your own business?

I went to Boston University for grad school and got a degree in Media Ventures – pretty much a fancy name for an MBA with a focus in media. I moved to LA with no job at age 22, and found myself working for a travel start up. They didn’t have a marketing person at the time, so I fell into the role. I realized I loved the marketing industry and after over a year of working at a startup, decided I wanted to try an agency. I got a job at Hawke Media in LA, which I worked at for over 2 years prior to starting Tagged Swim.

Did you always know you wanted to be an entrepreneur?

Absolutely – no question about it. I feel like I was always trying to start new businesses as a kid. Whether it was making/selling jewelry or selling lemonade, I was always trying to find a unique way to turn a profit. My parents always told me to question everything and never settle, which I think was the foundation for my entrepreneurial spirit. 

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

It’s all about the build up. I always tell entrepreneurs, the most important time to market your business is BEFORE it launches. You want to create a demand for your product or service prior to it being available so that when it launches, people have been seeing your product already, know what they want and can immediately buy. It creates a kind of limited edition buzz effect. 

For our launch, I brought my followers through the entire journey of launching Tagged. They knew when I got my first samples, when I was picking out color ways and when I was doing our first photoshoot. I gave them an inside look that most brands don’t reveal. By doing this, I made our followers and customers have a more emotional attachment to the brand. So when the time finally came to launch, we sold out of almost all styles in the first few days – which was supposed to be our inventory for the next 3 months.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

One of the biggest challenges of starting your own business is trying to do everything all at once. I learned very quickly that being slow and consistent is far better than the speed. Those who love your brand and want to buy will be patient.

What is the accomplishment you are the most proud of to date?

Funding and launching Tagged Swim all on my own. Tagged is a completely self funded company and I couldn’t be more proud of that fact. I think there is something to be said about starting small, doing it yourself and learning through your mistakes when starting your own business. When you have your first sold out item, it makes every ounce of hard work feel like it paid off.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I can’t wait till we can hire our first employee at Tagged! My go-to interview question would be: 

“Name a time you brought your own idea to the table at work, how you came up with the idea, prepared for it and what made you present it?” 

For a small business, it is so important to have people on your team that can think for themselves and bring unique ideas to the table.

How has your business or industry been impacted by the COVID-19 pandemic?

We actually launched in the middle of COVID-19, which was clearly not planned! So the pandemic has had many impacts on our business from late shipments, to not being able to use models, to canceled photoshoots, not being able to do pop-ups and the list goes on. Can’t wait for the summer and hopefully the pandemic to be over!

What’s next for your business? What can we expect to see over the next few years?

We have a lot up our sleeves! I can’t reveal too much just yet, but swimwear is just the start of what we have in mind for Tagged!

What is the biggest lesson you have learned in 2020?

Slow down and appreciate the little things.

What do you know now that you wish you knew when you were first starting your business?

There is no right way to do things, you just need to start and learn along the way.

How have you managed to stay grounded this year?

Working out, taking time for myself everyday and eating! I find so much comfort in food. Every week I try to make a new recipe or try to go from a new restaurant. Little things like this make me feel grounded.

Do you believe in work/life balance? What are some of your best tips?

I do not think there is such a thing as work life balance – your hours as an entrepreneur will always be more heavily work. So instead of work/life balance, I try to strive for work/life harmony. I find ways to make my work be part of my life, and my life part of my work. Making them work together as one and play off one another is so important for me. For example – we try to do all our photoshoots in locations I personally want to travel to or experience!

What’s something our audience would be surprised to learn about you?

I was a level 10 gymnast!

What are your top 3 tips to stay productive each day?

Don’t overwhelm yourself with everything you need to accomplish in one day. Start with your 3 biggest tasks and work from there. 

Give yourself strict time slots to get things done.

Take breaks! I know it sounds contradicting, but giving your brain room to breath is so important. So take a 30 minute walk, leave your phone at home and I guarantee you will come back with a new spirit to finish your tasks for the day.

What does being an Entreprenista mean to you?

It means building something that is uniquely you and showing younger generations to follow their dreams.

Share it!

Posted in
Tags

Leave a Comment





Vocalist, Coach, and Mamaprenista Estani Frizzell on Following Her Passion

Please share a brief introduction about yourself and your business: I’m a vocalist/songwriter with a specialty in music and vocal production. I was vocal coaching vocalists for a number of years before beginning my own business as a “one-stop shop” for all music production services. I get to know the client, their tone, musical influences,…

Mamaprenista and Modern as a Mother Founder, Gillian Wade, on Making Busy Moms’ Lives Easier

Please share a brief introduction about yourself and your business: I am a Digital Marketing expert turned Chef! I live in Orange County, CA with my husband and two kids. Creating quick, healthy recipes is my thing! Meal plans can be so time-consuming, but Modern as a Mother has meal plans that can actually make…

Ann Ragan Kearns’s Journey to Launching Odyssey Public Relations

Please share a brief introduction about yourself and your business: Ann Ragan Kearns started her career in Public Relations in the Communications and Marketing department at People Style Watch magazine. From there, she honed her PR prowess at multiple boutique agencies throughout New York City where she learned the perfect brand launch, executed disruptive strategic…

Accomplished Accountant Sophie Plappert on Launching a Practice of Her Own: SJP Services Group

Please share a brief introduction about yourself and your business: Sophie Plappert, a proud Nashville resident for over a decade, graduated with a Bachelor’s degree in accounting from Belmont University in 2012. Armed with years of experience in accounting, wealth management, and financial planning, she took the skills she’d learned— both accounting-wise and people-wise— to…

Mamaprenista and Wee Macree Founder, Julie Tingley, on being a Girl Mom and Community Builder

Please share a brief introduction about yourself and your business: Julie Tingley is a community builder, child advocate, girl mom, and writer. Julie spent 15 years as an award winning-sales representative in the medical industry before staying home with her two daughters. In 2018, she brought the KNOW Women to Florida with the first KNOW…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…