Tye Barrett Inspires People to Love Themselves Through Her Luxury Collection

Hi, Tye! Please share a brief introduction about yourself and your business:

Amami was created by entrepreneur Tye Barrett, an African-American woman, who set out to inspire people to embrace their authentic selves and create a community rooted in selfacceptance. Like most powerful stories, hers starts with a personal journey of perseverance. As a single mother, she spent years climbing the corporate ladder while combating stereotypes about who she was and who she was destined to become. Through hard work and determination, she built a successful career while raising her daughter, whom she considers her greatest accomplishment. Tye’s journey goes in tandem with a story of self-acceptance, of learning to embrace the cards life dealt her and see them as an imperative part of her identity. It also gave her an acute empathy for the struggles others face in their journey toward accepting their authentic selves. When creating Amami, she made it her mission to inspire people to love themselves exactly for who they are and feel emboldened by their journeys. Each Amami collection takes a stance for radical self-empowerment, inspiring its wearer to embrace the unique differences that make them.

Who are your customers?

Individuals that embrace their individuality, like luxury products, 75K and above.

What made you take the leap to start your own business?

Passion and purpose.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

Funding and being authentic during the journey.

What accomplishment are the most proud of to date in your business?

Completed finished products in Italy.

What’s next for your business? What can we expect to see over the next few years?

Expansion and more exposure.

What is one thing you wish you had known when you started your Entreprenista journey?

Keep your eyes on prize.

What’s the one app on your phone you absolutely cannot live without and why?

Google Calendar.

What is your favorite business tool or solution and why?

Quickbooks to track my finances.

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