Amanda Bradford on Disrupting the Dating App Game

Amanda Bradford

Let’s have standards that are high, and let’s be unapologetic about themAmanda Bradford

In this episode of Entreprenista, we sit down with Amanda Bradford, the mastermind behind ‘The League’ dating app, as she offers a candid peek into the world of app development tailored to the ambitious and discerning dater. Having navigated the challenging terrains of the tech industry, she sheds light on the obstacles female app developers often face, from gender bias to limited funding opportunities. Her bootstrap beginnings, despite raising $2 million, have led to innovative marketing strategies, leveraging local events, and Facebook ads to help build out The League’s presence in cities like San Francisco, LA, and New York.

But it wasn’t just about the tech. Amanda grappled with press criticisms, labeling her venture as elitist and solely catering to the “1%”. Rather than rebrand, she’s leaned in, pivoting her marketing with her clever “Gold Digger” campaign, which celebrates goal-driven individuals, rather than the materialistic chase. See? Genius. This episode is jam-packed with value as it delves into the crucial aspects of app development, discussing the significance of features like face recognition, the ever-evolving role of AI, and the importance of user feedback. As the conversation unfolds, Amanda offers invaluable insights into combating negative press, scaling businesses, and the essence of entrepreneurship – resilience, problem-solving, and turning a “no” into a “yes”.

We talk about: 

  • Creating a curated ecosystem 
  • Using events as marketing tools 
  • The beauty of strategic collaborations 
  • Crafting a dating app and selling your business  
  • Learning to dodge curveballs like a pro 
  • Transforming challenges into opportunities 
  • Dating advice for the shamelessly ambitious and goal-oriented
  • What every budding app developer needs to know 
  • Finding a technical co-founder 
  • Equity distribution for early employees in a start-up
  • Having a mix of full-time employees and contractors 
  • Milestone Agreements 

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Amanda: 

Are you ready to make meaningful business connections that lead to real business results

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. 

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  

Share it!

Posted in
Tags

Leave a Comment





Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

“I didn’t realize that it was my gift. I know it was something that I enjoyed and it’s something that I loved, but I didn’t learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone…

April Gargiulo on Addressing the Luxury Skincare Market Gap

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality…

Cigdem Oztabak on Her Marketing and Communication Consultant Company

Hi, Cigdem! Please share a brief introduction about yourself and your business: Hi, I’m Cigdem. With over 21 years of experience in marketing and a fervent entrepreneurial spirit, I bring a comprehensive background in product marketing, communication, and content marketing focused on B2C mobile fintech app, B2B software sectors. Currently, I serve as a panel…

Keynote Speaker and Success Coach Rosann Santos on Her Business Journey

Hi, Rosann! Please share a brief introduction about yourself and your business: Hi, I’m Rosann Santos, a keynote speaker and success coach. I enjoy coaching my clients by using their strengths to move them forward. My exceptional communication skills in both English and Spanish allow me to stand out above the crowd. I empower, enlighten,…

Veteran Sherrie Bryant Shares About Her Aromatherapy and Essential Oil Company

Hi, Sherrie! Please share a brief introduction about yourself and your business: Hello, My name is Sherrie Bryant. I’m a veteran and woman-owned business. I served 31 years of service in the United States Army. I founded BLK ESSENSE, LLC, with one goal: to provide handcrafted and high-quality fragrances made from essential oils. BLK ESSENSE…

Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

“I’ve tried so many things, I’ve been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It’s never ending. There’s always something to do and it’s important to take a pause and step back and look at how…

Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS

“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what…

Style Meets Comfort With Alexa Stimpfel’s Company, The Shoe Fairy

Hi, Alexa! Please share a brief introduction about yourself and your business: My name is Alexa! I am the visionary entrepreneur behind The Shoe Fairy, where style meets comfort in the world of high heels. I am a shoe designer, e-commerce expert, a trailblazer in the bodybuilding industry, and above all, a mother. I founded…

Alexia Dubois’ Company Offers Sustainable, Luxurious Kid’s Apparel

Hi, Alexia! Please share a brief introduction about yourself and your business: Hi, I’m Alexia. At Shop Amour USA, we offer a unique selection of carefully curated European kid’s clothes brands that embody our strong values and commitment to quality. Our exclusive collection of premium kid’s clothing is designed and produced in Europe. We work…

Sandra Morno Helps Women Entrepreneurs Manage Their Money

Hi, Sandra! Please share a brief introduction about yourself and your business: I’m Sandra Morno, a tax strategist and IRS Enrolled Agent, and I run SSBM Consulting LLC. I specialize in helping women with six-figure service businesses in the U.S., who live abroad or travel, manage their taxes. My mission is to educate and save…

Conquering Financial Trauma with Alejandra Rojas

“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy…

Emily Walker Created Her Own Freedom With a Medical Credentialing Business

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily, the owner of Integrity Medical Credentialing Services. I help providers build a strong base for their practice by ensuring they are connected correctly to the insurance companies needed and that their credentialing and information are accurate and current. What excites…

Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

“I realized with every business that I’ve ever had, that is my strength, being of service. I’m an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and…

Carissa Jennings on Turning Pain Into Passion With Her Beauty Supply Store

Hi, Carissa! Please share a brief introduction about yourself and your business: Hi, I’m Carissa Jennings, a widowed mother of one child and inspiring author of a memoir I’ve been working on since 2016. A year after the death of my terminally ill father, I turned entrepreneur by turning my pain into my passion. I…

Christina Nicholson on Her Modern Marketing Agency, Media Maven

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Christina, I’m a journalist, national TV producer, and publicity and content creation agency owner of Media Maven. Our three-part YES Method amplifies the brand’s media exposure without breaking the bank. I started Media Maven after working as a local TV anchor and…