The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam

JamieHessHeadShot

Jamie Hess is a public relations expert, influencer, and fitness and wellness mentor who encourages women to seek help and accountability in the areas they need it most. Alongside her husband, Jamie created NYCFitFam, a platform where she shares her health and fitness knowledge with women worldwide. Being a public relations veteran with over 20 years of experience in the industry, Jamie worked as the Senior Vice President of the Narrative Group before focusing on her mission to empower women.

Jamie joins us today to discuss why she believes in “the art of follow-up.” She explains how to show up for yourself and your brand’s community and shares why her North Star is being of service to women. She describes what is needed to transform your side hustle into your full-time hustle and discusses how she empowers women to ask for help and accountability. Jamie also underscores why it’s important for influencers to show more than just the good stuff on the gram and highlights the steps to consider when starting a community-based business.

“Making a leap from corporate to pursue a side hustle is scary, but—done with a plan and a passion—it can lead you to a life beyond your wildest dreams.” – Jamie Hess

This week’s takeaways from Entreprenista:

  • Jamie’s early days in public relations and how she learned “the art of follow-up”
  • Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustle
  • Her strategies for moving from a 9-to-5 to starting your own business
  • The value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basket
  • The first brands Jamie worked with when she became an influencer
  • Jamie’s advice for reaching out and pitching to an influencer
  • Her podcast, Off the Gram, and building a community during a pandemic
  • Her tips for starting and growing a podcast
  • The mission behind Jamie’s Big Ask program and the power of living life with support and accountability
  • Why having a mission as the foundation of your business is crucial
  • How Jamie finds new people to be members of her coaching program
  • The value of having an executive coach
  • Why she doesn’t look at foibles as mistakes and what it means to lead with happiness
  • Jamie’s favorite workout routines and her advice for sticking to an exercise habit

Resources Mentioned:

Our Favorite Quotes:

  • “It’s important to have a North Star and approach your business from a place of mission.” – Jamie Hess
  • “You want to be an influencer who wants to show the good stuff, but also what’s real.” – Jamie Hess
  • “Sitting in the fear of making a mistake is worse than walking through the fire.” – Jamie Hess

Connect with Jamie Hess:

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we’re excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. 

Our funding goal is $100,000 – which means that every dollar counts. The best part? We’ve created incredible rewards that will help you as part of our campaign! 

When you pledge to the iFundWomen Campaign, you’ll receive:

  • An exclusive Entreprenista League Membership rate
  • Dedicated Instagram and website features to promote you and your business
  • Interviews on the Entreprenista podcast and our new podcast that’s launching in 2022 – Startups In Stilettos
  • One-on-one sessions with Stephanie or Courtney
  • …and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with. 

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards – the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Share it!

Posted in
Tags

Leave a Comment





Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…

Minisode: Thanksgiving Episode

This week, we’ve got a snackable in the holiday spirit about gratefulness. It’s a little Thanksgiving ditty about Web3 and why we should be thankful for this new era of the internet.  In this episode, you’ll learn: Michelle’s gratitude moments toward Web3 (02:29)The Web3 community is welcoming and open minded (02:58)Web3 can bring new friendships…

Ready, Set, Glam: The Best Gifts For Beauty & Fashion Lovers

Bring beauty into your friends and family’s life with gifts that will make them look as fabulous as they feel on the inside. We all have those friends who seem to know about trends before they happen. They are pros mastering makeup contour hacks and overnight curlers they see demonstrated on TikTok. When you need…

The Best Gifts For Babies & Kids (That Won’t Annoy Mama, Either!)

From holiday-flavored baby food to play sofas, treat your little ones (and yourself) to a different gift approach this holiday season. As a mom, you look forward to shopping for everyone, sure. But your favorite people to buy (endless) gifts for are the tiny humans you love dearly. And even if you’re not a parent…

The Perfect Present For Everyone On Your List

Want to get a little something for a specific person on your list but feeling stumped? We’ve selected the perfect gifts to give those hardest to buy for so you can spend less time stressing and more time enjoying the holidays. The holidays are the merriest time of all, full of wonder, glee and joy……

The Best Gifts For the Entreprenista in Your Life

When it comes to finding gifts for busy women doing big things in the business world, we know a thing or two. Our guide has the perfect presents for female leaders wanting to grow their business or even just take a moment to relax for a change. They do it all, so they seem like…