The Crowdfunding & PR Journey with Jill Apgar of Coco Beans

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Jill Apgar is the founder of Coco Beans, a luxury bedding and sleepwear brand offering luxurious silk crib sheets and pillow cases using the world’s softest, most innovative fabrics that families can trust. The company is best known for their machine-washable, 100% silk crib sheets. Following a forced layoff from her corporate career in 2020, Jill launched her company with a desire to source the best crib sheet fabrics that not only felt luxurious to the skin, but also helped to reduce tangled hair for children and adults.

Jill joins us today to share what it was like to launch a luxury bedding and sleepwear company during a worldwide pandemic. She shares the initial steps she took to launch her company and why it’s important to learn from your mistakes and failures as well as your successes. We discuss how her personal pain point led to launching the company and the value of networking and pushing yourself out of your comfort zone. Jill shares her experience with crowdfunding and how her products have evolved over the last two years. We also discuss tips for being ‘media-ready’ and ‘camera-ready’ as a new startup founder and how to craft your startup story to have the most impact.

“For 30 to 45 days, you’re selling. If you want to be successful at that – you need a strategy and marketing plan.” – Jill Apgar

This week on Startups in Stilettos:

  • The initial steps Jill took to launch her business
  • The value of networking, pushing yourself out of your comfort zone, and keeping yourself accountable
  • Bootstrapping the product development costs and how Jill financed the launch of her business
  • The PR journey and how Jill promoted her product
  • The value of joining a business community of like-minded entrepreneurs

Resources Mentioned:

Our Favorite Quotes:

  • “You have to start somewhere.” – Jill Apgar
  • “Have a day-by-day marketing strategy to get you through the crowdfunding campaign.” – Jill Apgar
  • “Understand what you are inherently good at as an entrepreneur, and find people to fill the gaps.” – Jill Apgar

Connect with Jill Apgar:

Connect with your Startups in Stilettos hosts:

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