Jenna joined radio because her long hair was more important to her than being a television news anchor would allow. Her hair was a part of her she wasn’t willing to part with. She had no idea that over a decade later she would become more known for her skincare products than her hair.
Today, we sit down with Jenna Owens, founder and CEO of Fitish, a CBD wellness and skincare brand. She shares where her inspiration for Fitish came from, why it’s important to hire quickly, the constraints she has faced owning a CBD company, and so much more.
“I just hope I can get it into the hands of more people so that it can be useful for them. Because that's what feels like may ultimately be the success of this business, right? As people that need this product, right? And figuring that part out. So yeah, that's what keeps me going now.” - Jenna Owens
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Jenna shares about her background in radio 2:04
- Jenna discusses the inspiration for Fitish 7:12
- Jenna tells us how she learned about product development 12:40
- Jenna shares why it’s important to balance your emotions and hire quickly 20:03
- Jenna talks about her biggest business surprise 27:38
- Jenna discusses why she left her job in radio 33:55
- Jenna tells us about the constraints of having a CBD business 37:02
- Rapid fire questions 47:21
- What being an Entreprenista means to Jenna 50:09