The Art of Context Switching with Julia Xu, Founder of Four Companies

February 28, 2023
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Julia Xu was always entrepreneurial, but she had no idea that she would one day run four businesses. However, each one started naturally after the previous one she started. Today, she runs a consulting business, a home office shop, an ecommerce shop, and an automated product sourcing platform. 

In today’s episode, we talk with Julia Xu–founder of USourced, ReSourcery, Multitasky, and Julia Xu Consulting–to find out how she balances it all, the importance of the right friendships, how to decide if fundraising is right, and so much more. 

“So I don’t feel like work is work, work is life in a way where I’m actually building something that I truly believe in, and I’m truly passionate about, and I wouldn’t be anywhere else, I would rather just be working on this.” – Julia Xu

This week on Startups in Stilettos:

  • Julia shares about each of her companies (1:06)
  • Julia talks about her corporate background and how it led to her starting four businesses (2:05)
  • Julia shares how she manages her time (6:05)
  • Julia, Jessica, and Stephanie talk about the importance of finding the right romantic partner as business owners (11:34)
  • Julia talks about how to decide if fundraising is right for your business (14:59)
  • Jessica and Stephanie share how they decided to start their businesses (20:15)

Resources Mentioned:

Our Favorite Quotes:

  • “Now getting all those ‘dream jobs,’ I realized I actually lost an initial self who had more ambition and wanted to create my own thing.” – Julia Xu
  • “By saying no, and by turning down things, you’re only opening up yourself to things that actually add value and positivity to your life.” – Julia Xu

Connect with Julia Xu:

Connect with your Startups in Stilettos hosts:

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