Tara Clark of Modern Mom Probs and Modern Mom Style Box on aiming for effectiveness

November 16, 2021

Describe your business in a few words:

I am an author, content creator, mother, and the Founder of Modern Mom Probs and Modern Mom Style Box.

I published my first parenting book, “Modern Mom Probs: A Survival Guide for 21st Century Mothers” in April of 2021. Additionally, my work has been featured in prominent publications including Buzzfeed, Today, Parents.com, Romper and Yahoo Life.

As an advocate for maternal mental health support, I am proud to be the 2021 Spokesperson of The Blue Dot Project, the national symbol for maternal mental health survivor-ship, support, and solidarity.

What was your background prior to starting your own business?

I began my career at Nickelodeon, overseeing social media for Nick Jr. and Nick@Nite. After becoming a mom and recognizing a hole in the online space for moms to authentically connect, I used my social media skillset to launch Modern Mom Probs in 2017.

Did you always know you wanted to be an entrepreneur?

Yes, about one year after graduating college I launched my first business– a production company.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Modern Mom Probs has grown over the past 4 years, but the Modern Mom Style Box is my newest venture, which launched in September. The majority of my marketing strategy is based on organic social and paid social. So far so good…

What is the accomplishment you are the most proud of to date?

I am super proud of writing my book, “Modern Mom Probs: A Survival Guide for 21st Century Mothers” published by Post Hill Press. The book is the analog version of my Instagram page. It helps modern moms know they are not alone in their experience.

Do you believe in work/life balance? What are some of your best tips?

Balance is a concept that sets us up to fail. If one thing is balanced, then it implies that the next second something else can be unbalanced.

Aim for effectiveness, instead.

Ask yourself: Am I being an effective mother today?

An effective partner?

Effective in my other roles?

What have you achieved recently that you’d like to celebrate with our community?

The launch of Modern Mom Style Box, a clothing rental subscription service that gives members access to unlimited styles for one flat monthly fee. It solves a modern mom problem of “what to wear?”

What’s next for your business? What can we expect to see over the next few years?

The expansion of Modern Mom Style Box and the adoption of rental clothes in general.

What excites you about being an Entreprenista League member?

I am thrilled to be a member to learn from the powerhouse women who make up the League. I hope to share my experience and platform with others as well.

Share it!

Posted in Entreprenistas, Mamaprenistas

Scaling Strategies to Elevate Your Business with Carlyn Bushman

For new businesses or even businesses simply looking to expand, understanding the importance and benefits of setting a foundation that supports uninhibited growth is key. Carlyn’s experience in manifesting success in this area comes directly through creating businesses of her own from the ground up. Through this work, she often gets questions like: How do…

Disrupting an Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business. Today, we sit down with Alexandra Keating, founder of…

The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way

In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably? In a…

How to Deal with your Team’s Burn Out

As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…

Tapping Into The Creativity with Catalina Escallon of Noodo Studio

While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative. In today’s episode, we…

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…

Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media. Today, we sit down with Sarah…

Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’

Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…

Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…

How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…

Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children

Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…

Digitizing Art For A Business with Sally King McBride of The Letter Nest

When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business. In today’s episode, we sit down with Sally King McBride, founder…

When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…