Tammeca Rochester of Harlem Cycle on building Harlem’s 1st and only indoor cycling boutique fitness studio

Tammeca Rochester_Blog Header

Describe Harlem Cycle in a few words?

Harlem’s 1st and only indoor cycling boutique fitness studio.

What made you take the leap to start your own business?

I was tired of always having to settle when it came to health and wellness.

What was your background prior to starting your own business?

Worked as an engineer and Brand Manager for Colgate Palmolive for 12 years.

Did you always know you wanted to be an entrepreneur?

No.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

We didn’t really have a well planned strategy. I knew word of mouth was going to be my strongest asset so I asked clients to help us spread the word.

What is the accomplishment you are the most proud of to date?

To date we’ve taught over 12000 classes, created an online platform and have been recognized by major publications for chaining the health and wellness landscape within our community.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

My go-to interview question is “When you took class with us what things stood out to you”? My hiring tip is to alway go with your gut instinct. If there is something that seems off it probably is much bigger than you think.

How has your business or industry been impacted by the COVID-19 pandemic?

We’ve been closed for over a year with many of our clients scared to return to indoor fitness. Over 50% of boutique fitness studios have shuttered their doors permanently.

What’s next for your business? What can we expect to see over the next few years?

We are in the growth phase right now with new studios on the horizon and new online programs in development. Look for us to come to a city near you.

What is the biggest lesson you have learned in 2020?

Stay flexible and listen to your gut. It has been devastatingly hard to remain close for over a year. But even as restrictions are being lifted we are choosing to remain closed until we see that it is safe to do so. My gut tells me it’s not time to return to normal and I will not put people’s health and wellness at risk.

What do you know now that you wish you knew when you were first starting your business?

Everyone does not wish you well.

Do you believe in work/life balance? What are some of your best tips?

No such thing. Some days I am a great mom, other days my son doesn’t have matching socks on. Life is about finding joy when you can and embracing imperfection.

What’s something our audience would be surprised to learn about you?

I started my career as a Mechanical Engineer.

Share it!

Posted in
Tags

Leave a Comment





Vocalist, Coach, and Mamaprenista Estani Frizzell on Following Her Passion

Please share a brief introduction about yourself and your business: I’m a vocalist/songwriter with a specialty in music and vocal production. I was vocal coaching vocalists for a number of years before beginning my own business as a “one-stop shop” for all music production services. I get to know the client, their tone, musical influences,…

Mamaprenista and Modern as a Mother Founder, Gillian Wade, on Making Busy Moms’ Lives Easier

Please share a brief introduction about yourself and your business: I am a Digital Marketing expert turned Chef! I live in Orange County, CA with my husband and two kids. Creating quick, healthy recipes is my thing! Meal plans can be so time-consuming, but Modern as a Mother has meal plans that can actually make…

Ann Ragan Kearns’s Journey to Launching Odyssey Public Relations

Please share a brief introduction about yourself and your business: Ann Ragan Kearns started her career in Public Relations in the Communications and Marketing department at People Style Watch magazine. From there, she honed her PR prowess at multiple boutique agencies throughout New York City where she learned the perfect brand launch, executed disruptive strategic…

Accomplished Accountant Sophie Plappert on Launching a Practice of Her Own: SJP Services Group

Please share a brief introduction about yourself and your business: Sophie Plappert, a proud Nashville resident for over a decade, graduated with a Bachelor’s degree in accounting from Belmont University in 2012. Armed with years of experience in accounting, wealth management, and financial planning, she took the skills she’d learned— both accounting-wise and people-wise— to…

Mamaprenista and Wee Macree Founder, Julie Tingley, on being a Girl Mom and Community Builder

Please share a brief introduction about yourself and your business: Julie Tingley is a community builder, child advocate, girl mom, and writer. Julie spent 15 years as an award winning-sales representative in the medical industry before staying home with her two daughters. In 2018, she brought the KNOW Women to Florida with the first KNOW…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…