Articles

This article challenges the popular sales advice to "just be authentic," explaining why this approach often fails for expert entrepreneurs. It identifies the "Curse of Knowledge" as the true barrier to sales and shows why learning to "translate" your passion into clear client language is the key to connecting and closing sales without feeling "icky."

Women entrepreneurs face heightened stress at year-end as they juggle business demands, family obligations, and social expectations, often leading to burnout and feelings of inadequacy. Establishing healthy boundaries becomes a critical mental health practice that protects energy, reduces guilt, and models sustainable leadership.

You don’t need to start over to become an entrepreneur. You need to translate what you already know. Here’s how I turned corporate strategy, financial acumen, and leadership experience into a business that scales.