Articles









What the Supermarket Can Teach You About Website Psychology, Part 1
Four ways stores make shopping easy, and how your website can do the same.

The Path to $1 Million Starts With Understanding Who Comes Back and Buys Again
Discover how customer lifetime value, repeat purchases, and a focused acquisition strategy can help you build a clear path to $1 million in revenue.

The Hardest Thing I Had to Learn as a Founder Was How to Let Go
Growing a business means letting go. Learn how founders can delegate the “how,” empower their team, and step out of the daily grind to lead with vision.

When a "No" to Your Business Feels Like a "No" to You
When you own the business, a "no" can feel like a verdict on you, but it doesn't have to. A mental health counselor and fellow founder shares three practical ways to navigate rejection without letting it define your worth.

Handling Burnout When Your World is on Fire
That “in the moment” feeling you’ve had for a while isn’t going away overnight. Here’s how to notice signs and take action to prevent burnout.

A Girlfriend’s Guide to Exit Multiples: What Your Business Could Actually Be Worth
What could your business actually be worth? Understand business valuation multiples, EBITDA vs. SDE, industry benchmarks, and five ways to increase business value.

Why You Keep Hiring the Wrong People: 3 Reasons Growing Companies Get It Wrong
Hiring for likability, ignoring company stage, fishing in too small a pond. Three reasons growing companies hire the wrong people, and how to fix them.

One Hire Away From a Compliance Conundrum? What Every Founder Should Know Before Their Next Hire
Every new hire can quietly change your HR obligations. Here’s what founders need to know to grow their team with confidence and avoid costly surprises.

Why Your Clients Aren’t Recommending You (and the Four Things to Stop Doing)
If you want to build a business people recommend, it starts with how clients feel, not more marketing or more systems.

When is Enough, Enough?
Why it's a question every entrepreneur will probably be asked, and why it might be the wrong question.
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