After the dotcom crash and 9/11, Candace was left wondering what she wanted to do as a career. She knew she loved baking, so she decided to enroll in pastry school instead of going to business school. Soon, Sprinkles was born.
In today's episode, we sit down with Candace Nelson, co-founder of Sprinkles, the revolutionary cupcake company that took the world by storm and created the cupcake craze. Candace shares her tips for starting an undoable business, she talks about her new book and her new business, working with a business coach, and so much more.
"Here's this uniquely American treat, which I appreciated because I, you know, growing up overseas, I realized how American they were. Everyone had this nostalgia for cupcakes, and yet they were being treated, just like, you know, lunchbox here. So that's when I had the aha moment to reinvent the cupcake." - Candace Nelson
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Candace Nelson
Co-Founder of Sprinkles
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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