Suleiny Altamirano Bahena of Tizana Mexicana on the Joy of Pursuing Her Passion and Supporting Artisans


Hi Suly! Please share a brief introduction about yourself and your business:

I’m Suly, a social entrepreneur enthusiast with a passion for Growth. I’ve just graduated for my MS in Entrepreneurship from the University of Washington. As the founder of Tizana Mexicana, I celebrate Mexico’s artisans and culture. I am in the testing stage, I would like to learn how to raise funds and make my business grow!

So Suly, what excites you about being an Entreprenista League member?

I’m excited about the opportunity to connect with a dynamic community of like-minded women who share my passion for entrepreneurship. The potential for networking, mentorship, and collaboration is truly inspiring.

What inspired you to take the leap to start your own business?

My deep appreciation for Mexico’s artisans and culture, coupled with a desire to make a positive impact, inspired me to create Tizana Mexicana. I saw an opportunity to celebrate the incredible craftsmanship of Mexican artisans and provide them with a platform to showcase their work. Additionally, I wanted to empower and inspire women along the way, making it more than just a business venture. The journey has been challenging but incredibly rewarding. It’s the joy of pursuing my passion, supporting artisans, and contributing to something meaningful that compelled me to take that leap into entrepreneurship. It’s a decision I’ll never regret.

What was your background prior to starting your own business?

I had over a decade of experience spanning various industries, including consumer goods, technology, and healthcare. I had the privilege of working in roles related to business development, project management, and sales in organizations of different sizes, from startups to large companies. My academic journey also played a significant role in shaping my path. I pursued an MS in Entrepreneurship at the University of Washington, which provided me with valuable insights and skills crucial for starting and growing my own business. These experiences not only equipped me with a solid foundation but also instilled in me the determination to channel my passion into creating something unique and meaningful. My diverse background has been an asset on my entrepreneurial journey, bringing a multifaceted perspective to Tizana Mexicana

Did you always have a feeling you wanted to be an entrepreneur?

I’ve always had an entrepreneurial spirit, starting with selling lemonade and candies at my grandma’s house when I was just thirteen. That early taste of business ignited a passion in me. I pursued an International Business degree, gained experience in marketing, logistics, sales and business development; in small and large companies. After that, I started thinking about Tizana Mexicana, driven by a desire to create something that brings value to people. I came to pursue my master’s degree in entrepreneurship in Seattle, embracing the challenge of growth over comfort and determined to make a positive impact in the community around me.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Upon launching Tizana Mexicana, my strategy was twofold: establishing an online presence via social media while also physically engaging with our audience at local markets and fairs. I worked on with some collaborations and partnerships to expand our reach. A pivotal moment was the launch of our first collection, a collaboration between myself and a talented Mexican artist, which we celebrated with a ‘Silver Party’ at my aunt’s place. Here, we proudly showcased Tizana Mexicana’s jewelry collection, keen to gauge customers’ reactions and discern what resonated most with them.

Entreprenistas overcome daily challenges. What is the biggest challenge you have encountered along the way and what did you learn from it?

Communicate about my business, the culture in a different environment. Talking with a lot of mentors, has help me to share the behind story and why is important. Receiving a lot of feedback.

What is the accomplishment you are the most proud of to date?

An AWARD Community Impact prize in Dempsey competition 2023, At University of Washington, I was the last one announced, that gave me fuel to keep going. You can learn more here.

Do you believe in work/life balance? What are some of your best tips?

At least give me one day to relax, and everyday meditation.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Do customer discovery, talk with people and customers. Some times we start the other way around!

Suly, you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

This year, became a recent graduate and also joined to the John + Foster Accelerator program from UW.

What’s next for your business? What can we expect to see over the next few years?

Our ambition knows no borders as we aim to extend our reach internationally, sharing the profound beauty of Mexican craftsmanship with a global audience. Our curated offerings, spanning jewelry, apparel, accessories, and home decor, elevating Mexican artistry while enriching lives and fostering connections across generations

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…

Krystal Childrey’s Journey to Founding a Boutique Ad Agency

Hi, Krystal! Please share a brief introduction about yourself and your business: Krystal Childrey is the founder of Soulwave Digital, a boutique advertising agency helping purpose-driven eCommerce brands scale profitably with Facebook and Instagram ads. Her agency takes a holistic approach to advertising and loves helping brands better understand their numbers, making sure that our…

Veteran Marketing Exec Mindy Anderson Brings Brands’ Stories to Life

Hi, Mindy! Please share a brief introduction about yourself and your business: Mindy Anderson is a veteran marketing executive, growth strategist, fractional chief marketing officer, and Founder of I Breathe Marketing. She has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Who are…

Tye Barrett Inspires People to Love Themselves Through Her Luxury Collection

Hi, Tye! Please share a brief introduction about yourself and your business: Amami was created by entrepreneur Tye Barrett, an African-American woman, who set out to inspire people to embrace their authentic selves and create a community rooted in selfacceptance. Like most powerful stories, hers starts with a personal journey of perseverance. As a single…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

How Leyla Bilali is Building a Holistic Fertility Brand

“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…

How To Build a Sellable Business with Carrie Kerpen from The Whisper Group

In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts “The Exit Whisperer” podcast,…

Multifaceted Entrepreneur Katie Villacres on Her Live Event Production Business

Hi, Katie! Please share a brief introduction about yourself and your business: Hello, my name is Katie Villacres. I am a multifaceted entrepreneur with a diverse skill set and a passion for creative endeavors. Alongside being a dedicated mom who loves fitness, I have successfully owned multiple businesses. Currently, I am embracing my creative side…

Temprance Williams-Bell Offers Eco-Friendly, Ethical Skincare Products

Hi, Temprance! Please share a brief introduction about yourself and your business: Hello, my name is Temprance and I am the founder of My Natural Butter. With a passion for natural skincare and wellness, I created this brand to offer eco-friendly, ethical products that cater to the needs of conscious consumers. Our mission is to…

Peighton Woodard Shares About Her Women’s Wellness and Lifestyle App

Hi, Peighton! Please share a brief introduction about yourself and your business: Hi, I’m Peighton. I am the CEO and Founder of Luna Leaf and app designed to revolutionize women’s wellness by aligning lifestyle choices with the menstrual cycle. Who are your customers? Women between the ages of 26-45. What was your background prior to…

How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was…

How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration

“It’s all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink…