Stephanie Riel of Riel Deal Marketing on how building community can impact your business

Website-Header-Template-5

Describe your business in a few words:

RielDeal Marketing is a full-service boutique brand marketing firm. My team and I handle everything from brand strategy (refresh and launch), website development, social media management, paid advertising email marketing and automation to help ensure our clients ideal customer experiences a clear, consistent message….because as I always say – confused customers don’t convert. In my personal time I enjoy spending time with my favorite humans, taking vacations at the beach, focusing on personal development and wellness, and soaking up every special moment with my two dogs, Hops a rescue and Teddy the Schnoodle. 

What made you take the leap to start your own business?

I’m a brand strategist and digital marketer who got my start in the industry in 2008, while still in college. I discovered marketing while pursuing my Business degree and immediately fell in love. The problem was, I was nearing the end of my college time and knew I didn’t want to change my major to learn the “book version” of marketing, so I started my consulting firm to get as much real-life marketing experience as possible before graduating.

I leveraged a few freelance projects and my communications background to land my first full-time job — and every job after. I’ve worked in corporate environments and in startups, with franchise systems, Fortune 10 companies, and family-owned small businesses. Intentionally seeking out a diverse collection of brand and business-types to soak up as much experience as possible.

I lived the “side hustle” life for over 9 years, navigating the demands of a full-time job — working for someone else by day, then transitioning to working on my business and servicing client needs on nights and weekends. In 2019, I left my corporate job to focus on my business full-time and that’s what I’ve been doing ever since.

Did you always know you wanted to be an entrepreneur?

I had this nudge inside of me that I would always be an entrepreneur after seeing my father’s entrepreneurial journey, but didn’t always have clarity on what business I would start. It kind of all fell together.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I honestly didn’t have a marketing strategy at first. It wasn’t until 9 years after launching the business – and transitioning from solopreneur to a business owner mindset and managing a team that I started thinking about business differently. I’m grateful nearly all of our business comes from referrals from previous clients and colleagues who know our work align the way.

What is the accomplishment you are the most proud of to date?

My most proud accomplishment is the growth that I’ve led RielDeal Marketing through in 2020 and 2021. Two of the most challenging years to be a human on planet Earth. I’m grateful my business is thriving my team is growing and we’re able to expand. I do not take that for granted, and I am so very proud of it.

What have you achieved recently that you’d like to celebrate with our community?

We hit our 2021 Revenue goal for the year in Q3 which has been an incredibly exciting milestone and motivator for the future!

What’s next for your business? What can we expect to see over the next few years?

This may sound cheesy, but the sky is the limit! Our short-term focus is on continued growth and scale of the business, bringing on more resources (including full-time employees) to support our expansion to serve our clients best.

What excites you about being an Entreprenista League member?

Community is one of the most powerful business assets I’ve built over the last decade. Groups like Entreprenista League help us cultivate those connections. I am excited about the connection, the support and the potential to mentor other women in this amazing group!

Share it!

Posted in
Tags

Leave a Comment





Ashleigh Barker, Head of Beauty for Lincoln International, on her unique Entreprenista journey

Describe your business in a few words: I am the Head of Beauty for Lincoln International, an investment banking platform that advises brands and management teams on growth capital fundraising and M&A advisory strategies. What was your background prior to starting your own business? I’m an M&A strategy, advisor and investment professional with both investment…

Cheli Grace of Book to Millions Reflects on 1 Year in The Entreprenista League

Brief description of your business: I offer professional publishing services with business strategy. I help you write, publish and market your non-fiction book that is aligned to your business and brand. We have a 5-phase system that does a lot of the work for you so all you have to do is show up with…

Rosemary Leader, Founder of Connect The Kind, has set out to change the way we gift

Describe your business in a few words: My name is Rosemary Leader, and I started Connect The Kind in December 2020. At Connect The Kind, we have set out to change the way people gift. Our mission has been to create a more meaningful, impactful way to celebrate the good people in your lives. We…

Ashley Reckdenwald, Founder of Working Mom Notes, on her mission as a Mamaprenista

Describe your business in a few words: I am the Founder of Working Mom Notes. My mission is to empower mothers through community and experience, enabling all to prosper in both career and motherhood. I believe in moderating difficult conversations to help women feel seen and heard. What was your background prior to starting your…

Riley Flanagan of Riley’s Rows on starting her own international wine company

Describe your business in a few words: When I was four years old, Dad and I had our first harvest. I came home and knew I wanted to be a winemaker. I have loved growing up in this industry and I started Riley’s Rows as a way to share wines with people. My mission is…

Adriana Robinson, Founder of Reina Skincare, on her “accidental” success as an Entreprenista

Describe your business in a few words: My name is Adriana Robinson. I started this business in 2018. I was suffering from Acne all over my body and the products in store were not working for me. I decided to go the natural route and I accidentally ordered 10 pounds of Shea Butter instead of…

Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Describe your business in a few words: I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more. What was your…

Meet Britney Mahoney: Senior Executive Assistant turned Entreprenista

Describe your business in a few words: As an 18-year highly experienced executive assistant with a diverse background in providing support to senior-level officials through in-person and virtual settings. Your business is our business. I believe in making your dreams and goals a reality and my Virtual Assistants know just how to do that. We’re…

Dawn Scott, Host of The Empowered CPA, is educating Entreprenistas with her curated courses

Describe your business in a few words: I am a CPA, podcast host, digital content creator, and co-founder of a blow-dry bar. What was your background prior to starting your own business? I worked for boutique accounting firms, a publicly traded utility and high net worth trust companies. Did you always know you wanted to…

Meet Caley Adams, Founder & Creative Director of Wildes District

Describe your business in a few words: Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has…

Public Relations Leader and Entreprenista, Ronica Cleary, on highlighting important and impactful stories

Describe your business in a few words: I launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. I’m a former television journalist who most recently worked as a White House Correspondent and hosted a weekly political talk show for WTTG Fox 5. My goal is to help you…

Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Describe your business in a few words: I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics. BRAND STORY: The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at…

Alla Koretsky of HeyLayer is on a mission to make sure women are represented in Web3

Describe your business in a few words: Alla Koretsky is Co-founder and CEO of HeyLayer – the one-stop NFT management solution to help brands transition into web3.Before founding HeyLayer, Alla spent over 15 years working as a buyer in luxury fashion, E-commerce, and subscription business startups, bridging gaps between branding, marketing, and product development. Her…

Ashley Girard of Welly’s Wellness on how her early days shaped the Entreprenista she’d become

Describe your business in a few words: Hi, I’m Ashley Girard — CEO and Founder of Welly’s Wellness. We sell prepackaged snacks, drinks and on-the-go essentials, as well as salads, fresh pressed juice + shots and more! Think of us like a healthy 7-11, but on wheels (and way cuter!). We also launched an MVP…

Donatella Arpaia: Serial Entreprenista, Attorney turned Restaurateur and Head Judge on Iron Chef America

Describe your business in a few words: Donatella Arpaia is a serial entrepreneur, trailblazing attorney turned restaurateur, celebrity chef, cookbook author, motivational speaker, brand ambassador, and mother. Donatella is best known for her recurring role as Head Judge on Iron Chef America. What was your background prior to starting your own business? My background was…