Startup Investor, Author and Speaker Fran Hauser on leveling the playing field for women

Website-Header-Template

Please share a brief introduction about yourself and your business:

I’m passionate about leveling the playing field for women. I do this through my investing, writing and speaking. ​​ I’ve invested in over 30 female-founded companies, written two​ books to help women realize their full career potential, ​and done over 200 talks over the last three years​. Much of my current work is informed by the 20 years I spent in corporate as both a C-suite executive and a mentor to hundreds of women. ​My first book The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate ​​has been translated into six languages and was named “Best Business Book of the Year, 2018” by Audible. My second title, Embrace the Work, Love Your Career will be released in March 2022.

What made you take the leap to start your own business?

I started angel investing and advising as a side hustle, while I was at Time Inc.. I ended up loving my side hustle more than my job! I also knew that going off on my own would give me more flexibility and time with my kids.  I’ve invested in over 30 female-founded companies and have never looked back. I truly love what I do.

What was your background prior to starting your own business?

I worked at a wide range of companies from startups to Fortune 500 companies in general management roles. My last corporate role was President of Digital at Time Inc., where I ran the digital businesses for brands like PEOPLE, InStyle, and Entertainment Weekly.

Did you always know you wanted to be an entrepreneur?

I think deep down I did. I grew up with immigrant parents who owned small businesses and I worked with them starting at a very young age. So I’ve been entrenched in business my whole life!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My business is very much about relationships; it’s about access to deal flow and other investors. So my strategy in the beginning was literally all about connecting with people  and being helpful. And it worked! Fast forward 8 years later, and my strategy is still the same.

What is the biggest challenge you have encountered along the way and what did you learn from it?

In the beginning, I invested in a couple of deals purely based on the other investors that were involved. I was a bit star struck and felt “if they invested, then I should too.” I did this even though my gut feeling about the founders was off. There was something that wasn’t sitting right with me when I left a conversation with them. Both businesses failed, partly because of character/integrity issues with the founders. Needless to say, I am trusting my gut much more (and valuing my own opinions over others).

What is the accomplishment you are the most proud of to date?

I just co-led my first SPV for an awesome company called Small Packages. It was their first fundraising round and we brought in 31 female investors (5 of whom made their first angel investment ever). It was the first time I took a lead role in a fund raise and it felt amazing. I have three other SPVs in the works, which is really exciting.

Do you believe in work/life balance? What are some of your best tips?

Now more than ever, it all feels like its blending. The best advice I can give is that when you’re feeling overwhelmed, stop everything you’re doing and pick one thing to focus your attention on. It might be something that’s time sensitive OR something that’s nagging at you OR maybe your child is having a meltdown and needs some love. Whatever it is, give yourself 20 minutes to focus on it. Just that one thing. 20 minutes. Check in on how you’re feeling after the 20 minutes is up. Do you have the energy to tackle another item? If yes, great. If not, take a breather and come back to your list when you’re ready.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

I hired a couple of “Janes-of-all-trades” and it didn’t work. I wanted an easy solution, but ended up realizing how important it is to have experts. I ended up with a larger team (of freelancers); but each one of them is SO good at what they do.

What have you achieved recently that you’d like to celebrate with our community?

The launch of my second book: Embrace the Work, Love Your Career.  I was inspired to write it during the height of the pandemic when I saw so many of my friends and colleagues questioning their purpose, their career path, and, on a more tactical level, their day-to-day work. I wanted to provide a framework to help them and others 𝗿𝗲𝗳𝗹𝗲𝗰𝘁, 𝗲𝘅𝗽𝗹𝗼𝗿𝗲, and, ultimately, 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 so that they can create a career that they love.

What’s next for your business? What can we expect to see over the next few years?

I’d like to help more founders by playing a lead role in their fundraising, I think I have a third book in me (it’s marinating as we speak!), and I’m getting more and more excited about Web3 and this next wave of innovation.

Share it!

Posted in
Tags

Leave a Comment





How Coach and Consultant Sarai Tave’s Personal Healing Journey Sparked Moonlight Devi

Please share a brief introduction about yourself and your business: My name is Sarai Tave. I am 35 years old, a single mom, and the owner of Moonlight Devi and The Singles Network by Moonlight Devi. I am a singles and couples coach, image consultant, and Thetahealing therapist. I help single people break thru their…

Decorating Dream’s Midge Fuller’s Desire to “Go All In” on Her Business

Please share a brief introduction about yourself and your business: I am an interior designer, and I launched Decorating Dreams, which will help my clients see the potential in their homes by guiding them through the process. What excites you about being an Entreprenista League member? I am excited to work with Entreprenista because I…

Work-Life Balance and Scaling Your Business with Marketing-Led Business Coach Katrina Aronson

Please share a brief introduction about yourself and your business: Katrina Aronson is THE Marketing-Led Business Coach, blending her background in small business marketing and psychology to help creative business owners to get out of their way and see massive shifts. With simple and scalable marketing strategies as her super power, she has grown two…

Fintech Queen, Heather Doyle of CoinQueens, on How to Manage Expectations and Crypto Empowerment

What excites you about being an Entreprenista League member? I am excited to connect with women who have had success in web2. I hope to onboard and empower them in web3 through education, investing, and networking. Women are typically not the leading demographic in nascent fintech markets, and CoinQueens is determined to change that in…

CoFounder of ExExperts, T.H. Irwin, on the Importance of Focus and Goal-Setting

Please share a brief introduction about yourself and your business: My best friend and I divorced at the same time (drama and cheating ex-husbands), and we had one another leading up to it, during the process, and for everything after. We started the “exEXPERTS and Divorce etc…” podcast to help people in the same way…

Ex-Corporate Ad Pro Kaitlin Villatoro Highlights her Decisions and Insights around Diving into a New Entrepreneurial Path

Please share a brief introduction about yourself and your business: I’m an ex-corporate ad pro, with 11 years of working with top Fortune 500 brands like Apple, Disney, and Corona. Motivated by the desire to be more present for my family and a demanding IVF journey, I left my corporate career to start my own…

Former Fortune 200 Executive, Chris Holter, on the Importance of Welcoming Personal Transformation when Launching your Own Business

Please share a brief introduction about yourself and your business: Hello – I am Chris – A former global fortune 200 Executive turned lifestyle entrepreneur, trusted advisor, international speaker, and executive coach. I founded Chris Holter Consulting in 2020. I know firsthand what it is like to be building a business, the challenges you face,…

Beauty and Fragrance Consultant Emilie Mascarell on leveraging past experiences to launch your dream line

Please share a brief introduction about yourself and your business: I’m a fragrance and beauty product development consultant. I launched Emilie Consulting to help companies develop fragrances, candles, and skin care products including product strategy, sourcing, formula and packaging development, testing, vendors relationship, negotiations, production support, and everything until release on the market. What excites…

Life and Manifestation Coach Adriana Keefe on living in alignment with an abundance mindset

Please share a brief introduction about yourself and your business: I am an award-winning real estate dropout turned Life and Manifestation Coach who teaches high achieving women how to create life balance without sacrificing their goals. I am a wife and mother to 3 children, lover of wine and “New Girl”, and host of the…

Lee Friedman of Mango Tree Travel on helping busy parents plan trips of a lifetime

Please share a brief introduction about yourself and your business: Hi everyone! I’m Lee Friedman, founder of family travel company Mango Tree Travel.  I believe it should be easier for busy parents to find excellent hotels that welcome kids and have rooms that actually fit families (that aren’t your stereotypical family resorts). So about 9…

Robin Dimond of Fifth & Cor on innovating and adapting to an ever-changing industry

Please share a brief introduction about yourself and your business: I am the CEO and Founder of Fifth & Cor, a marketing & innovation company.I bring over 15 years of experience that has led to a successful team and client success stories over the years. Passionate about the human experience, I strive to bring sensory…

Kiara McKinney of Boost Public Relations on building and scaling a nationwide agency

Please share a brief introduction about yourself and your business: I am a multi-hyphenate creative: a publicist, media strategist, business owner, blogger and podcaster. I am the founder and CEO of Dallas-based Boost Public Relations, which provides PR, branding and creative services to minority and women-owned brands from coast-to-coast.  I founded my agency during a…

Attorney and Business Owner Reda Hicks on managing multiple businesses at once

Please share a brief introduction about yourself and your businesses: Hi! My name is Reda Hicks, and I’m a practicing attorney and business owner based in Houston, Texas. I run three companies, all focused on helping small businesses grow and thrive. My law practice, Hicks PLLC, is a commercial law firm that does general counsel…

Kelly Williamson of Explore Pittsburgh on helping women grow their businesses

Please share a brief introduction about yourself and your business: Hi! I’m Kelly, a 36 year old teacher turned social media manager from Pittsburgh, PA. I’m passionate about helping other women grow their businesses. What excites you about being an Entreprenista League member? Learning from the pros! What made you take the leap to start…

Sandra Jacquemin of starsoul on creating the first cause-driven charity t-shirt subscription

Please share a brief introduction about yourself and your business: Hi everyone! I’m Entreprenista League member Sandra Jacquemin, Co-Founder of starsoul, the first cause-driven charity t-shirt subscription. Starsoul is transforming the way we give by utilizing the subscription model to raise awareness and funding through cause-inspired tees. For 20 years I have worked behind-the-scenes on…