Staci Millard on Providing Better Service to Her Customers and Enjoying More Freedom for Herself


Hello Staci! Please share a brief introduction about yourself and your business:

I’ve helped 500+ businesses understand their numbers and increase their profits. I’m proud to now call them my friends. As a small business owner who understands the struggle of being stuck on the treadmill, I recognize that you need more than financial statements and support with taxes. In your small business, your family’s hard earned money should be freeing you up to experience all the joys in life. I’ve experienced what it’s like to feel overworked, underpaid, and like you have no control. The great news? It’s so possible for you to overcome the invisible things holding you back and regain control of your time and money. For more information about my strategic coaching, click here.

So far, what excites you about being an Entreprenista League member?

Im excited to meet other industry leaders, network, and connect!

What made you take the leap to start strategic business consulting?

I wanted to provide a better service to my customers and enjoy more freedom for myself. I took the leap when I felt completely misaligned with my job, and decided I needed to take more control over how I worked.

What was your background prior to starting your own business?

I was a CPA working for an accounting firm.

So Staci, did you always know you wanted to be an entrepreneur?

Not even a little bit! I was going to get the steady job and work hard to move up the ladder!

When you were initially launching your services, how did you go about your first marketing strategy?

This was 2013 and I was able to start my business with a free Kijiji ad from my basement. The ad did well because I was so client focused that I was able to market well to them. And from there my business blew up by word of mouth referrals

So Staci, what is the biggest challenge you have faced as en entrepreneur, and did you have any take aways from this experience?

Early on, I took on a business partner. My business was doing so well that I didnt think I could handle all the growth on my own. I didn’t trust myself at the time, and I was excited by the idea of having someone else to work with that believed in the same mission. Our partnership lasted less than 2 years because my partner didn’t have the same focus on business as I did. I wouldn’t compromise the value to our clients and eventually I could no longer compromise the value that I was bringing. The biggest lesson I learned (that cost me hundreds of thousands over those 2 years) was that I needed to trust myself, my vision, and my ability to execute on the plan. After our partnership ended I grew my business substantially before eventually selling it for over 7 figures.

Staci, you have lots to celebrate! What is the accomplishment you are the most proud of to date?

Building and selling a 7 figure business before I was 35. I am so proud of the business that had an amazing reputation, gave away over $200,000 to our community, won multiple awards for our service, and that I did it all while raising my two daughters.

Do you believe in work/life balance? What are some of your best tips?

Work life balance is key. I’m known for saying “Effort is required. Hustle is not.” My biggest tip is that you need to set relentless boundaries and challenge yourself to stay within them. Many of the tasks we go about on a daily basis are not necessary and they become apparent when you put the pressure on staying within a schedule. I also believe in getting to know yourself. No amount of learning other peoples routines or working types was helpful until I stopped to pay attention to what worked for me and didnt. You need to be able to go inward and decipher what works for you not just someone else’s advice.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

I wish I knew that scaling a business would require the business to not be about me. Once I hit the stage of having a couple employees in my brick and mortar, I had to be okay with not being the face of the business anymore in order to scale larger. It took a lot of work to become okay with others being key players in my business and realizing the business still needed me even though I wasnt involved in every role or process.

Staci, do you have any news you would like to celebrate with our community?

My podcast is launching January 31- School for Small Business

What’s next for your business? What can we expect to see over the next few years?

After selling my accounting firm, I’ve gone all in on mentoring other small businesses. Taxes make up such a small portion of what a business pays out and aren’t really what makes or breaks a business. So less taxes and more profitable purpose-driven business advice. Increasing our impact is our focus.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Kickstarting Your Business Success for 2024

“You’ll know when or where you can spend that money, so make a plan.” Are you ready to take your business to new heights in the upcoming year? In this episode of Startups and Stilettos, your hosts Carlyn Bushman and Stephanie Cartin reveal their keys to successful business planning and growth for the new year. Discover…

How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don’t want to take a risk; risk-aware means you’re willing to take it if you understand it.” – Sallie Krawcheck Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie’s leadership, Ellevest has achieved remarkable milestones,…

Meredith LeJeune on Launching Thought Bubble Communications to Elevate Minority-Owned Businesses

Hi Meredith! Please share a brief introduction about yourself and your business: My name is Meredith LeJeune, an 18-year, award-winning public relations industry veteran, and I have developed and executed high-impact media relations campaigns. Throughout my career, I’ve served on the board of directors of journalism and public relations organizations, been recognized as one of…

Grants You Need to Apply to For Your Business!

American Dream Grant Who can apply? All for-profit businesses operating in the United States. What you could receive: $1,000 Deadline: April 30, 2024 HerRise MicroGrant Who can apply? Women of Color creating innovative solutions that impact their community and that are often unable to secure funding for their small business. What you could receive: $1,000…

The Art of Education Through Performance with Meirav Zur

“It’s not to learn one thing, it’s try to learn as much as you can, so you can see what works for you.” – Meirav Zur In this episode of Startups in Stilettos, we delve into the remarkable journey of Meirav Zur, a multi-talented creative – actor, producer, and writer who is particularly passionate about improvisation,…

Samonee K., Founder of Argos Vibes, on Providing Strategic Mentorship to Other Entreprenistas Around the World

Hello Samonee! Please share a brief introduction about yourself and your business: Hello I’m Samonee K., and my lifelong passion has always been business strategy and development. I find joy in helping individuals uncover their path to building purpose-driven enterprises, doing what they love, and making a meaningful impact. Through Argo Vibes, my platform, I…

Lessons and Insights from Dr. Bre Hayward: Founder of Baby Hair™

Hello Bre! Please share a brief introduction about yourself and your business: Greetings! I am Dr. Bre Hayward, an entrepreneurial spirit, strategist, and mentor with a passion for innovation and positive impact. At the helm of Baby Hair™, a luxury hair care brand, I am dedicated to redefining excellence in the industry through a commitment…

Using Customer Feedback To Fuel Product Innovation with Jordan Engelhardt

“The power of e-commerce and the power of the small businesses is now, and not just in the hands of the bigger companies, so go for it and make it happen.” – Jordan Engelhardt In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand…

Moving Forward From Major Milestones In Business with Carlyn Bushman

“I cannot stress enough the importance of networking, and really go narrow and deep. I think we get to the point where we sign up for so many things when you go wide and shallow. It’s really hard to measure what you’re getting out of that particular networking group.” – Carlyn Bushman Before she was your…

The Entreprenista Holiday Gift Guide: Inspirational, Functional, and Splurge-Worthy Gifts for the Women in Your Life

Our Entreprenistas are all about celebrating strong women. Come holiday time, we want to help you shop for the amazing women in your life—the businesswomen, the mothers, the sisters, the daughters, the caregivers, and the friends—with gift options that will leave them feeling empowered, inspired, pampered, or relaxed (or maybe all of the above!). We…

The Best (and Most Thoughtful) Gifts for Kids in 2023

Shopping for kids can be fun, but it can also be overwhelming. With so many toys, games, and cute children’s clothes on the market, how do you pick the perfect present? Something that is quality-made? Something that they’ll actually use? Perhaps something that will stimulate their minds and help them grow? Well, we can help…

The Future of Healthcare with Ellen DaSilva Founder of Summer Health

“Get honest and direct feedback. So if something is not working, something’s not landing, you’re getting no’s from people, and you’re trying to understand why, absorb what the feedback is, but be true to yourself because people want to invest in honesty. People want to invest in authenticity.” – Ellen DaSilva Ellen DaSilva is the…

BONUS EPISODE: Entreprenistas IN Fertility- Navigating Infertility during the holidays

“This is no small thing. It’s okay to not be okay. Talk to your team about it.” Hey, everyone, it’s Stephanie here! Whether you’re simply family planning, or you’re experiencing infertility challenges, something that I learned firsthand through my battle with infertility, is how important it is to have the knowledge and information needed to…

Building Credibility Around Your Business with Adria Marshall

“I really didn’t want to start my own brand. I just wanted products that worked…So it’s just solving this puzzle, which is great as an entrepreneur, because that’s what it is every day – solving a new mystery.” – Adria Marshall Adria Marshall is the founder of Ecoslay, a plant-based hair-care product brand for textured hair…

Kate Isler on Directing Online Shoppers Towards Women Owned Business Through WMarketplace

Hi Kate! Please share a brief introduction about yourself and your business: I Co-founded a non-profit organization, Be Bold for Change, several years ago to celebrate and support women and girls several years ago. I was hosting the 2020 International Women’s Celebration in Seattle, just a few days before the world shut down for Covid-19.…