Springstead.co Founder, Julie Shen, on Turning Ideas into Strategy and Dreams into Results

Copy-of-Website-Header-Template-20-1

Please share a brief introduction about yourself and your business:

I founded Springstead.co to help entrepreneurs and startups drive purpose and results through strategy, business development, and business execution. Springstead works with businesses on developing and executing strategic opportunities, such as new launches, new initiatives, value creation, innovation and diversification, business expansion, and market pivots. I am passionate about turning ideas into strategy and dreams into results.

What excites you about being an Entreprenista League member?

15 years ago, I made an intentional decision to not be on social media because I wanted to focus on smaller, more intimate IRL connections. As I launch Springstead (which went live 2 weeks ago), I made the intentional decision to get back on Instagram, so I can broaden my network and expand my impact. This is how I discovered Entreprenista — on Instagram — and I’m so happy I did! I’m excited to be part of a community of like-minded women so we can learn from each other and help lift each other as we rise.

What made you take the leap to start your own business?

I spent 15 years building, managing, and leading new initiatives for large, prominent corporations. I loved developing and executing new ideas but like a lot of people in 2021, felt like I needed a change. ⁠After taking some time off to refuel my soul, I came back feeling ready, replenished, and determined. ⁠I felt a sense of calling and purpose. I love building businesses and knew that I needed to bring my experience and expertise to smaller, more focused organizations that are purpose-driven–so I can see the actual impact that I’m making. ⁠

What was your background prior to starting your own business?

I led and managed the strategy, development, and launch of profitable emerging consumer initiatives at organizations like Conde Nast, HBO, and PricewaterhouseCoopers. I had the fortunate career of being on both the strategy and development side and then going on to execute the strategic plans that my team developed. I have incubated and launched new lines of business, overseeing the strategy, growth & marketing, distribution, partnerships, and monetization. My experience includes innovation strategy and business development, deal negotiation and partnerships, monetization, distribution, and audience growth, and P&L and business management.

Did you always know you wanted to be an entrepreneur?

Actually no! Growing up in Asian culture and background, my parents pushed me to be a professional and my aim was to be an executive at a large, well-known corporation. It was thrilling when I achieved that milestone, but slowly I realized that I wanted to build something of my own. And I wanted to help other females and founders do the same. To be honest, I still haven’t wrapped my mind around being an entrepreneur. Deep down, I feel like I haven’t earned that title yet. But that’s why being part of Entreprenista will be so valuable — you will help keep me accountable for when I should be proud of the progress I’ve made!

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

I’m still in the launch phase of my business. I established a multi-pronged, omnichannel approach to marketing. In short, this means that I am investing and broadening my network and community, and building a profile for myself as an authority and thought leader. One of my goals is to create more content and collaborate with networks to inspire and help women build businesses.

What is the biggest challenge you have encountered along the way and what did you learn from it?

As previously mentioned, I intentionally lived a lifestyle of contraction, elimination, and simplification. I did not have social media and I focused my energy on my immediate network and friendships to nurture more authentic connections. Now, as I build and launch my own business, I am propelling myself in an upswing of expansion. To go from one end to the other can be difficult!

What is the accomplishment you are the proudest of to date?

While the results and achievements of my work are quantifiable, the accomplishment I’m most proud of is more qualitative. I am most proud of my ability to evolve, transform, and pivot while knowing where my center is, and never straying far from my values. I believe in action and when I have come to the conclusion that something is not serving me, I take action to change that. It doesn’t mean that the process of change is not difficult or challenging (it always certainly is), but I know in my gut that it’s the right move and what I need in order to grow.

Do you believe in work/life balance? What are some of your best tips?

Absolutely! That is one of the reasons I left the corporate world! The best thing about being an entrepreneur is that you are in the driver’s seat of how you allocate your time. And even if work is busy or stressful for a period of time, at least you know that your hard work is going towards your equity. That is certainly better than sweating over something you don’t have equity in. And because you are in the driver’s seat, you can choose how you ease out of that stress period and find more balance in life.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Starting a business is a tension of great emotions. One day you’re feeling confident, energetic, and powerful. The next day, you’re knocked off your pedestal doubting some of your decisions. That path to “success” is windy, unpredictable, and non-linear. You will need to swerve and dodge and cut your own path when none is presented to you. But on your most vulnerable days, know this: the experience of being an entreprenista is a shared one, that we are all in this together and together, we can usher each other forward.

What have you achieved recently that you’d like to celebrate with our community?

I know this is going to sound lame on the scale of social followers, but for someone who is just getting back into social media for the first time in 15 years — we have reached 100 followers on Instagram!

What’s next for your business? What can we expect to see over the next few years?

We want to grow Springstead to be an incredible source for founders, startups, and businesses. This would include advisory, consultancy, and investment. We want to expand our premium, direct consulting services to productized models so we can meet businesses wherever they are, no matter the size or budget. If we encounter startups with incredible potential, we would invest in them and fuel them with capital as well as advisory. And as we scour the landscape for untapped opportunities, we would launch new lines of businesses that really bring purpose and impact under the Springstead umbrella.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…

Minisode: Thanksgiving Episode

This week, we’ve got a snackable in the holiday spirit about gratefulness. It’s a little Thanksgiving ditty about Web3 and why we should be thankful for this new era of the internet.  In this episode, you’ll learn: Michelle’s gratitude moments toward Web3 (02:29)The Web3 community is welcoming and open minded (02:58)Web3 can bring new friendships…

Ready, Set, Glam: The Best Gifts For Beauty & Fashion Lovers

Bring beauty into your friends and family’s life with gifts that will make them look as fabulous as they feel on the inside. We all have those friends who seem to know about trends before they happen. They are pros mastering makeup contour hacks and overnight curlers they see demonstrated on TikTok. When you need…

The Best Gifts For Babies & Kids (That Won’t Annoy Mama, Either!)

From holiday-flavored baby food to play sofas, treat your little ones (and yourself) to a different gift approach this holiday season. As a mom, you look forward to shopping for everyone, sure. But your favorite people to buy (endless) gifts for are the tiny humans you love dearly. And even if you’re not a parent…

The Perfect Present For Everyone On Your List

Want to get a little something for a specific person on your list but feeling stumped? We’ve selected the perfect gifts to give those hardest to buy for so you can spend less time stressing and more time enjoying the holidays. The holidays are the merriest time of all, full of wonder, glee and joy……

The Best Gifts For the Entreprenista in Your Life

When it comes to finding gifts for busy women doing big things in the business world, we know a thing or two. Our guide has the perfect presents for female leaders wanting to grow their business or even just take a moment to relax for a change. They do it all, so they seem like…