Shirin Von Wulffen of Bastide – Strategy, Guts, and Determination

September 16, 2019
Shirin von Wulffen by Marilou Daube

Building a business is hard enough. In addition to being a mom? That’s another level. But co-founding a business with your spouse — someone who is already a serial entrepreneur and highly accomplished in their industry (in this case, haircare icon Frederic Fekkai) —- that takes some serious strategy, guts, and determination. Shirin Von Wulffen has built Bastide, a beauty brand focused on making skincare a moment, allowing women to pause and have a ritual. Shirin joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career; standing up for herself while knowing her limitations; why anger can be a great energy; and, why using your gut in the hiring process is crucial. Plus, a surprise.

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