Three sisters, one company, and a whole lot of energy, smarts, and success. That’s Shida, Shirin and Shideh Kaviani --- three entreprenistas who tell the story of the formation of their company, Naked Wardrobe — a hugely successful women’s apparel brand offering Bodysuits, Tops, Dusters, Dresses & Swimwear and more — including how the company name was partially inspired by an episode of Oprah. It is the liveliest episode of Entreprenista yet, and these incredible women are just getting started. The sisters join Socialfly co-founders Courtney Spritzer and Stephanie Cartin for a conversation about growing their business and careers, and describing their journey to success, including: how crucial it is for them to hire healthy models, whose body types are relatable to their clientele; about Naked Wardrobe’s many celebrity clients, including Jennifer Lopez, who loves the brand so much she requested including it in her costume for her upcoming film; why you shouldn’t make the mistake of thinking that starting your own business will mean easier, more flexible hours without a boss breathing down your neck (it’s actually 100x harder); Shida, Shirin, and Shideh discuss the great joys and difficulties of working with family, as well as treating the whole team as family, regardless of blood; the sisters share their “m” words of relaxation: meditation and message; and the ways that big risk can mean big reward! Plus, a surprise!
Guests
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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