“It's magical to be of service.” - Sharon Price John
In this incredibly motivating episode of Entreprenista, we're joined by Sharon Price John, the transformative CEO and President of Build-A-Bear Workshop. Under Sharon's visionary leadership, this iconic brand has undergone a remarkable transformation, redefining the retail experience for millions. Her journey, a blend of creativity and strategic insight, has reshaped Build-A-Bear into a dynamic player in the retail industry. Sharon's career is a roadmap of success through resilience and curiosity, starting with her unique fusion of art and psychology in advertising, leading to her major role in brand management and marketing. At Build-A-Bear, she has not just led the company but reinvented it, implementing innovative retail marketing strategies that resonate deeply with children and parents. Tune in as we explore her approach to understanding customer psychology and delivering immersive retail experiences that evolve as we evolve. We also discuss topics from her book “Stories and Heart”, how she channels her passion for personal development through mentorship, and so much more.
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Guests
Sharon Price John
President of Build
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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