Most women have struggled with embarrassment when buying feminine health products. Whether it be from the 16 year old male bagging your yeast infection cream at the supermarket or running into your boss when buying a pregnancy test, it’s bound to happen occasionally. Now there is a way to discreetly buy these products.
Today, we sit down with Cynthia Plotch and Jamie Norwood, co-founders of Stix, a company rooted in providing women a convenient, discreet, and judgment-free way to get the health products they need. They share how they prepared to quit their full-time jobs, how to decide on a manufacturer, how they learned the fundraising process, and so much more.
“We kind of would daydream about starting something together. I had no idea what that was going to be though until one day I was buying a pregnancy test. And I ran into my boyfriend's mom, and called Jamie who at the time was my dear friend and dear coworker in tears. And honestly, then Stix was born.” - Cynthia Plotch
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If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
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Guests
Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Jamie and Cynthia talk about if they knew they wanted to start their own company when they were younger 4:58
- Jamie explains how they prepared to quit their full-time jobs to go all-in on Stix 7:50
- Jamie talks about how to decide on a manufacturer 12:09
- Cynthia discusses their fundraising experience 14:28
- Jamie shares what it’s like building a team 21:05
- James talks about the marketing strategy 25:45
- Jamie discusses how they divide responsibilities 31:58
- Rapid fire questions 34:06
- Cynthia and Jamie explain how they talk care of themselves 35:49
- Jamie and Cynthia share what being an Entreprenista means to them 41:45
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