Sandra Jacquemin of starsoul on creating the first cause-driven charity t-shirt subscription


Please share a brief introduction about yourself and your business:

Hi everyone! I’m Entreprenista League member Sandra Jacquemin, Co-Founder of starsoul, the first cause-driven charity t-shirt subscription. Starsoul is transforming the way we give by utilizing the subscription model to raise awareness and funding through cause-inspired tees. For 20 years I have worked behind-the-scenes on marketing for some of the world’s best and biggest brands, events, athletes, celebrity talent and industry icons. While I continue my marketing consulting work, starsoul has now been pushed to the forefront. My mission is to help others with their mission.

100% of the proceeds from every single shirt every month goes to charity organizations related to the cause of the month. Starsoul was a dream in my mind years ago and was put into overdrive by receiving a Shopify build from Entreprenista – that was the point of no return. Helping others has always remained a priority to me both personally and professionally. In our age of social media, I felt a strong calling to do more than just create, post and hope for change. While I can’t be everywhere or fix everything, I wanted to do more to support others that are changing the world. And so, the world changer tee was born.

What excites you about being an Entreprenista League member?

Community! We don’t realize what it is to have a community in which we seek collaboration, not competition, especially amongst women.

What made you take the leap to start your own business?

While in college, I turned down a marketing agency job to start a business and never looked back. Entrepreneurship is my calling. Thankfully I’ve had the support of my parents all my life, who always taught me: ‘regret what you do, not what you don’t do.’ And so – here I am.

Did you always know you wanted to be an entrepreneur?

No, but I knew that I had a leadership quality in me paired with a steadfast desire to do business helping others by way of marketing. I used to walk around neighborhoods with friends at 12 years old offering to paint kids’ faces or sell lemonade. It is just in me.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When we were awarded the Shopify build from Entreprenista, we had our first Zoom call to discuss our plans. The first ask: a launch date. We had worked on everything from our brand colors to packaging design (all done ourselves). The one thing we didn’t have was the launch date. Finally we agreed December 10th, Human Rights Day, was most fitting. Then we all had a big laugh because that was two months away but it was a self-imposed deadline. Time was not on our side and supply had become a challenge during a pandemic. We needed shirts ASAP, photos for the website, models, all of it. 

I’ve always sought out to work with small businesses and working moms as much as possible throughout my career and this was no different. I sourced a friend/graphic designer who had been furloughed during the pandemic to finalize our logo and first t-shirt concept. We hired a girlfriend of mine from high school, former Miss Florida turned brilliant photographer, to do our web photos. In place of hiring models, we had amazing support from friends who volunteered to model the shirts. My business partner (also husband) and I bootstrapped the entire project. 

The marketing strategy from day one has always been to connect with like-minded people who are as passionate about helping others, making the world better, and are overall positive. Whether it is a parent within their community advocating for children’s health or an influencer who uses their platform for positivity – it’s all about the vibe of changing the world for the better. In the short time since December 2021, we’ve connected with several of those people, and appeared on NBC and have a few upcoming interviews to be released. 

What is the biggest challenge you have encountered along the way and what did you learn from it?

Communication. The scope of communicating has changed so much. What used to be an e-mail or phone call, now is a 150-character message via social media. I believe strongly in relationships that win both ways. 

What is the accomplishment you are the most proud of to date?

Every. Single. Decision. It has made me who I am.

If we look back in time, we can always judge why a decision may have been right or wrong in the moment. Like, why did you eat that extra piece of cake? But what is most important in the present, is knowing that it felt right at the time. Embrace whatever it was that has either taught you something or shown you something about yourself. I reflect on the decision to turn down a job in college and take the unknown route of opening a business. I’m proud of that decision, and while it came with challenges, I grew. And the best accomplishment is growth for me.

Do you believe in work/life balance? What are some of your best tips?

Yes. Best tips for work/life balance: give yourself grace. You will make mistakes, you will have to answer a call while life is calling, just make sure to take that time to see what’s happening around you. The sleep you lose now will pay off later.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

My advice to others would be: people are going to judge. So do it anyway.

What have you achieved recently that you’d like to celebrate with our community?

This is such a loaded question, but on a personal level…I am OCD at times so learning to let go and let be (as it applies to my messy home) has been tough. But I’ve told myself my son will only be little this once and his Hot Wheels cars all over the place are a sign of his joy. His crayon scribbles on my laptop are a sign of his free creative mind. One day there will be no cars, no scribbles, no laughter in the background and so for the moment, let go and let be and just jump over the toys.

What’s next for your business? What can we expect to see over the next few years?

We hope to only grow and increase the number of charities we can support. The more subscribers, the more charity groups we can donate to. And one more thing: Disney is a huge part of my life and my family’s life. It has always been a lifelong dream of my mom’s to take busloads of underprivileged kids to Disney. I told my husband when we started this that it would be a goal for me. To get to a point where we would be able to pack buses and take kids to a world of imagination and share with them the possibilities of dreaming. To me, Walt Disney is a grand example of a dream turned into reality when you dare yourself.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Former FBI Special Agent Cassandra Elliot Joseph Shares About Innovative Bedding Company

Hi, Cassandra! Please share a brief introduction about yourself and your business: I’m Cassandra, a retired Federal Law Enforcement Officer turned entrepreneur. As VP of Community Relations of Better Fit Bedding™, this innovation is here to revolutionize the bed-making process with our patented Fitted Flat Sheets, Fitted Comforters, and Fitted Blankets. Designed with innovative corner…

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…

Marine Turned Chef Joanne Thomas Shares About Her Cooking Career and Business

Hi, Joanne! Please share a brief introduction about yourself and your business: Hi! I’m Chef Joanne Thomas, a world-renowned culinary artist known for exceptional skills, creative flair, and dedication to the art of cooking. With a career spanning decades, I’ve curated a collection of custom-blended spices, gourmet butters, and other culinary delights that cater to…