Public Relations Leader and Entreprenista, Ronica Cleary, on highlighting important and impactful stories

Copy of Website Header Template (11)

Describe your business in a few words:

I launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. I’m a former television journalist who most recently worked as a White House Correspondent and hosted a weekly political talk show for WTTG Fox 5. My goal is to help you and your brand earn the publicity you deserve for the story you’re destined to tell.

What was your background prior to starting your own business?

Prior to launching Cleary Strategies, I had a successful career in television journalism where I reported on programming that aired in some of the most competitive media markets in America: New York City, Philadelphia, and Washington, DC. Most recently I worked as a White House Correspondent for Fox 5 in Washington, DC, and hosted a Sunday morning political talk show, “Fox 5 On The Hill.” During my time as a journalist, I also reported on presidential campaigns, Capitol Hill, multiple Governors, and elections at every level of government. Beyond politics, I have reported on everything from challenging topics like the heroin crisis and crime to the light and fun like making cocktails and puppy spas!

Did you always know you wanted to be an entrepreneur?

Yes! Figuring out the type of company to start was the challenging part.

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

My business is heavily referral based and only now (in my 4th year in business) am I investing in an SEO strategy and working to generate leads from outside of my network.

What is the accomplishment you are the most proud of to date?

Surpassing my income as a television journalist was an incredible milestone for me to reach. I am also very proud of hiring working moms to be on my team, and then giving them the flexibility and support they need to succeed.

Do you believe in work/life balance? What are some of your best tips?

I don’t think so. Entrepreneurship and parenting are all-consuming and life can be exhausting. But I feel fulfilled and thankful for the journey I am on and for the journey I have created for my life. There are seasons in life and my current season is a busy one. Reminding yourself that nothing is permanent helps when it feels overwhelming.

What have you achieved recently that you’d like to celebrate with our community?

Cleary Strategies recently booked more than a dozen media opportunities for Ukrainians and Ukrainian Americans to share their personal experiences after the recent invasion of their country. Our efforts resulted in bookings on CNN, Fox News Channel, Fox Business, Cheddar, and more. This work is part of #ClearyCares, pro bono support provided to those with limited budgets, but important causes that deserve media attention.

What’s next for your business? What can we expect to see over the next few years?

We’d like to continue to grow our roster of amazing clients so that Cleary Strategies can continue to be a go-to resource for journalists, bookers, producers, and hosts to call on when seeking experts and guests for stories or interviews.

What excites you about being an Entreprenista League member?

I enjoy memberships that empower women, foster friendship, and provide education. Entreprenista does just that!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Ashleigh Barker, Head of Beauty for Lincoln International, on her unique Entreprenista journey

Describe your business in a few words: I am the Head of Beauty for Lincoln International, an investment banking platform that advises brands and management teams on growth capital fundraising and M&A advisory strategies. What was your background prior to starting your own business? I’m an M&A strategy, advisor and investment professional with both investment…

Cheli Grace of Book to Millions Reflects on 1 Year in The Entreprenista League

Brief description of your business: I offer professional publishing services with business strategy. I help you write, publish and market your non-fiction book that is aligned to your business and brand. We have a 5-phase system that does a lot of the work for you so all you have to do is show up with…

Rosemary Leader, Founder of Connect The Kind, has set out to change the way we gift

Describe your business in a few words: My name is Rosemary Leader, and I started Connect The Kind in December 2020. At Connect The Kind, we have set out to change the way people gift. Our mission has been to create a more meaningful, impactful way to celebrate the good people in your lives. We…

Ashley Reckdenwald, Founder of Working Mom Notes, on her mission as a Mamaprenista

Describe your business in a few words: I am the Founder of Working Mom Notes. My mission is to empower mothers through community and experience, enabling all to prosper in both career and motherhood. I believe in moderating difficult conversations to help women feel seen and heard. What was your background prior to starting your…

Riley Flanagan of Riley’s Rows on starting her own international wine company

Describe your business in a few words: When I was four years old, Dad and I had our first harvest. I came home and knew I wanted to be a winemaker. I have loved growing up in this industry and I started Riley’s Rows as a way to share wines with people. My mission is…

Adriana Robinson, Founder of Reina Skincare, on her “accidental” success as an Entreprenista

Describe your business in a few words: My name is Adriana Robinson. I started this business in 2018. I was suffering from Acne all over my body and the products in store were not working for me. I decided to go the natural route and I accidentally ordered 10 pounds of Shea Butter instead of…

Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Describe your business in a few words: I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more. What was your…

Meet Britney Mahoney: Senior Executive Assistant turned Entreprenista

Describe your business in a few words: As an 18-year highly experienced executive assistant with a diverse background in providing support to senior-level officials through in-person and virtual settings. Your business is our business. I believe in making your dreams and goals a reality and my Virtual Assistants know just how to do that. We’re…

Dawn Scott, Host of The Empowered CPA, is educating Entreprenistas with her curated courses

Describe your business in a few words: I am a CPA, podcast host, digital content creator, and co-founder of a blow-dry bar. What was your background prior to starting your own business? I worked for boutique accounting firms, a publicly traded utility and high net worth trust companies. Did you always know you wanted to…

Meet Caley Adams, Founder & Creative Director of Wildes District

Describe your business in a few words: Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has…

Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Describe your business in a few words: I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics. BRAND STORY: The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at…

Alla Koretsky of HeyLayer is on a mission to make sure women are represented in Web3

Describe your business in a few words: Alla Koretsky is Co-founder and CEO of HeyLayer – the one-stop NFT management solution to help brands transition into web3.Before founding HeyLayer, Alla spent over 15 years working as a buyer in luxury fashion, E-commerce, and subscription business startups, bridging gaps between branding, marketing, and product development. Her…

Ashley Girard of Welly’s Wellness on how her early days shaped the Entreprenista she’d become

Describe your business in a few words: Hi, I’m Ashley Girard — CEO and Founder of Welly’s Wellness. We sell prepackaged snacks, drinks and on-the-go essentials, as well as salads, fresh pressed juice + shots and more! Think of us like a healthy 7-11, but on wheels (and way cuter!). We also launched an MVP…

Donatella Arpaia: Serial Entreprenista, Attorney turned Restaurateur and Head Judge on Iron Chef America

Describe your business in a few words: Donatella Arpaia is a serial entrepreneur, trailblazing attorney turned restaurateur, celebrity chef, cookbook author, motivational speaker, brand ambassador, and mother. Donatella is best known for her recurring role as Head Judge on Iron Chef America. What was your background prior to starting your own business? My background was…

A Social Guru to Watch: Savannah Adams of Navvy shares her Entreprenista story

Describe your business in a few words: My name is Savannah Adams. I am a mom, entrepreneur, Instagram influencer, fashionista, and nature lover. I started Navvy, a social media management agency, one year ago because I am dedicated to giving a voice to ethical brands making big impacts in their communities. Navvy primarily focuses on…