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Alexandra Toccin is the owner and co-founder of Toccin. As early as her days at The George Washington University—where she graduated with a degree in Marketing—Alex knew she wanted to work in the fashion industry. She interned and worked for several PR, fashion, and beauty brands, including Conde Nast, Ralph Lauren, and Emily & Ashley, and studied Fashion Marketing at the Parson School of Design. Today, Alex and her husband, Michael, oversee the design and marketing for Toccin, a brand dedicated to helping women feel stylish, comfortable, and confident wherever they are.
Alex joins us today to discuss how she turned a passion project into a profitable, full-time venture. She explains how networking can impact your journey as an Entreprenista and outlines why finding your niche is vital in the early days of any business. She discusses how listening to your audience and meeting their needs can position your brand for success and describes the logistics involved in launching an ecommerce site for fashion brands. Alex also highlights how she led her business through the pandemic in 2020 and reveals the key things to know before pitching a brand to retailers.
“Do your research, see what’s out there, and find an opportunity. You have to be ahead of the trend you’re seeing.” - Alex Toccin
Join the Entreprenista League!
Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!
We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!
As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Free Virtual Event Series with Shopify
Do you have an e-commerce business or are you thinking about launching one? We are excited to announce that we're launching a free virtual event series with Shopify to give small business owners the tools and motivation they need to get their e-commerce store up and running.
By joining us at Entreprenista on Shopify, you will learn…
The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,
Shopify is also giving entreprenistas a 30-day free trial to launch your online store. When you attend the events, you'll also be entered to win a free website store build valued at over $2,500!
Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.
Say “Hello!” To DigiCards™
Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?
If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.
Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.
Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.
To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
Guests
Alex Toccin
Co-Founder of Toccin
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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