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Tina Hedges of LOLI Beauty – Determination

Tina Hedges of LOLI Beauty – Determination

February 4, 2019

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Determination is an essential ingredient to succeeding in business and overcoming the inevitable challenges any entrepreneurial journey can pose. It’s also something that defines Tina Hedges, who at every turn has pushed forward to realize her vision of a company that can make a difference to countless beauty consumers and the environment as well.

Tina Hedges, Founder and CEO of LOLI Beauty (a beauty brand using only organic, raw, fair-trade, non-GMO ingredients), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

In this episode:

Guests

Tina Hedges

Hosts

Stephanie Cartin

Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader. 

Courtney Spritzer

Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.

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Highlights

  • How Tina’s career trajectory changed from being on track to run factories in China to starting her own beauty company
  • Standing up for your morals even if it may cost you your job
  • The changes in the fashion industry from the 80s to today
  • Learning to appreciate the little details of running a beauty company by working in retail
  • Why Tina still makes sure to spend time in stores when on business trips to stay in touch with the consumer’s experience with the product
  • How a chance phone call changed Tina’s trajectory from going to business school to working on a creative marketing team and learning on the job 
  • Why giving employees autonomy and encouraging decision making is important for building a strong team 
  • How Tina’s childhood shaped her view of health and beauty products 
  • The environmental damage the beauty industry does, and how that sparked Tina’s decision to start LOLI
  • The filling station concept, and the spark to deconstruct the beauty industry to fresh and raw ingredients which can be customized and sustainable 
  • Getting accustomed to working for yourself, and how to judge work for yourself objectively 
  • How Tina started LOLI as a surprise subscription box service, and the benefits of using your early clients as a focus group to hone your brand 
  • The creative ways that LOLI operates as a zero waste organic beauty brand, but  upscaling from food produce sources and finding ways to operate without adding or wasting water 
  • The strength of collaborating with brands, like Adidas and Alexander Wang, to gain traction and boost visibility 
  • How Tina funded the start of LOLI, and some tips for those presenting business plans to potential investors 
  • Ageism, and how Tina overcame the obstacles she encountered when trying to find investors 
  • A dramatic story where a sick Tina flies to Geneva to meet with investors who had the funds to start LOLI
  • Learning to hire employees and the stresses and learning experiences Tina experienced while building a strong team around her 
  • The importance of communicating with your consumers and solving issues quickly 
  • A one minute brainstorm on how LOLI can build more traction as the look to take their next step forward as a company

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