Michelle Shigemasa - Headshot

The Will to Win with Michelle Shigemasa

January 18, 2021

Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely  brick-and-mortar to largely online.

In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year.

“You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.”

“Making mistakes makes you smarter, makes you stronger.”

This week on SocialFly’s Entreprenista Podcast:

  • How to recharge when you’re not working
  • Finding what you’re passionate about
  • The importance of continuous learning
  • The importance of hiring nice people
  • Weathering changes in company culture
  • Social media tips
  • Being where the consumer is

Resources Mentioned

Connect with Michelle

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