Michelle Shigemasa - Headshot

The Will to Win with Michelle Shigemasa

January 18, 2021

Entreprenista
The Will to Win with Michelle Shigemasa
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With roles at Bobbi Brown, Smashbox and more recently Murad, Michelle Shigemasa has innovated and impacted brands throughout her career as an Intraprenista, and she joins us today to share her journey. As the current CEO of Murad, Michelle tells us how she feels at home at a company that has the perfect balance of dynamic startup energy and the resources of a large organization. 

Coming up, you’ll hear:

  • The process of becoming a CEO, and why it involves  “interviewing the company” yourself
  • How Michelle has built a strong team at Murad, and why it is crucial to hire people who you want to be sitting across from everyday
  • How Michelle has nurtured the company culture at Murad since going remote
  • The impact of COVID-19 on her industry and Murad, and how she has managed the shift from brick and mortar to online
  • The importance of being where the consumer is, and tuning into what they care about most in the moment
  • How Michelle recharges when she is not working, which involves painting and her skincare routine
  • What Michelle is grateful for everyday, and why her mother is her biggest mentor