The Will to Win with Michelle Shigemasa

CEO of Murad

January 18, 2021

Hosted by

Name

Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely brick-and-mortar to largely online.

In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year.

“You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.”

“Making mistakes makes you smarter, makes you stronger.”

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Guests

Michelle Shigemasa

CEO of Murad

Hosts

Stephanie Cartin

Co-founder of Socialfly and Entreprenista.

Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.

Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.

Courtney Spritzer

Co-founder of Entreprenista.

Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.

In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.

In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.

As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.

She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.

Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.

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