The Intersection of Community, Commerce, & Culture with Amanda Goetz of House of Wise

Amanda Goetz is the founder & CEO of House of Wise, a luxury CBD brand empowering women to take purposeful control over their lives. Before launching the House of Wise, Amanda served as the Vice President of Marketing at The Knot, where she gained experience in operational excellence and overseeing brand and product marketing. In addition to leading the House of Wise, Amanda is the part-time Chief Marketing Officer of Teal, a platform that equips job-seekers with the tools, resources, and communities they need to manage their career.

Amanda joins us today to discuss why she believes in helping women take control of their sleep, sex, stress, and wealth, and how the House of Wise aims to make that possible. She describes how watching her father build his company showed her what it means to be an entrepreneur and parent. She explains what “conversational breadcrumbs” are and why they’re the realistic path to transforming an idea into a business. Amanda also shares her tips for prioritizing the fundraising process and underscores why creating a community around your brand is the best launch strategy.

“Who’s going to be in the trenches with you is important. They need to have skin in the game and feel like it’s their brand, too.” -  Amanda Goetz

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