Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a member of the Female Founder Collective, a network of businesses led by women.
Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diem’s vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diem’s mission to create a social experience for women and non-binary individuals.
“Persistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.” - Emma Bates
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Emma’s background, how her career started, and her first experiences in community-building
- How a blog she started led Emma to work for a creator platform
- How she realized she wanted to start her own company
- Diem’s mission to create a social experience for women and non-binary individuals
- How Emma and her business partner met and teamed up
- The importance of trust in working with your best friend as a business partner
- The process of building a technology company and launching an app
- Why tech start-ups should aim for creating a minimum viable product
- How Diem has evolved from its minimum viable product stage to what it is today
- How the Diem launch reached a waitlist of 20,000 users
- Emma’s fundraising experience and her advice on raising capital
- How Emma gauged the amount of money they needed to raise for Diem
- Staying organized during the pitching and fundraising process
- Their monetization strategy for growing Diem
- Emma’s advice for Entreprenistas who are about to launch their business
- Why persistence is key to entrepreneurship and her thoughts on work/life balance