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Soraya Darabi – Taking Action and Living Well

Founder of Trail Mix Ventures

March 4, 2019

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Highlights

  • How Soraya got into venture capital
  • Her passion to understand convergence and why labels were afraid of digital media and communication
  • Interning her senior year of college at Washington Post.com, helping Pulitzer prize-winning journalists understand digital media and how it would help enhance their journalism
  • Her next move to Conde Nett, and how three jobs were iterating how media was changing in real time
  • How Soraya fell in love with entrepreneurship and the platforms changing the landscape of digital media,
  • Feeling dismayed about how few women were in the room
  • How Soraya went to go work for one of them, becoming an entrepreneur at 26 years old, then the company was acquired by Facebook
  • How there should be more video content online explaining the ABCs of  equity to young women
  • Her next move as the co-creator of Foodspotting, and why it was the perfect training ground to learn the ropes on running a business
  • Her non-traditional route to becoming an investor, and how she didn’t grow up in a house that discussed business
  • Her first three investments in 2011-13 were winners: Contently, Brick and Co, and Casper
  • How it took six years to admit she was an investor and overcoming imposter syndrome
  • Investing in friends, why a good network is where you should start
  • Find partnerships and value to add into a company you can invest in, those relationships often blossom into fruitful ones
  • Believing in wellness and companies who affect us in a positive way
  • The importance of an inclusive and diverse environment women can work in
  • A disconnect between venture dollars and industrious women in America
  • How Trail Mix invests in purpose-driven companies addressing s growing economy as it pertains to wellness
  • Deciding Trail Mix Ventures should be a seed fund, and wanting to be additive to founders on their journey
  • Why owning 10% of a company is the most they generally want to start with
  • Helping  the people behind you and turning to the people in front of you, building a social network
  • Why there need to be more women in venture capital
  • Embracing the elements of your life openly and not being afraid to be open, including family ambition
  • Three pieces of advice: invest in friends, everything feels better in the morning, eventually everything connects
  • False starts and stumbling blocks, and with failure comes knowledge
  • A brainstorm on self-care

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