After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.
Today, we sit down with Andrea Ippolito, CEO and founder of SimpliFed, a company that provides virtual support for breastfeeding and baby feeding. She shares why SimpliFed’s mission is personal for her, tips for other healthcare businesses, the power of a ‘fast no’, and so much more.
“My daughter continued to lose weight, she was down to four pounds. I'm a pretty Type A person, and I have never felt so broken and just uncomfortable and just didn't know what to do and lost. And I also felt bad at the time that I couldn't breastfeed. Now, I know that I shouldn't have been so hard on myself. And we talked about this with families all the time. But I also learned that, you know, formula is a great, healthy option. But I felt just very lost. And I didn't really understand what to do next. And that's what caused me to really start SimpliFed.” - Andrea Ippolito
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Andrea shares how her background shaped her 2:56
- Andrea discusses her personal reason behind starting SimpliFed 6:01
- Andrea shares SimpliFed’s mission 8:11
- Andrea details the early challenges and mistakes she made 9:51
- Andrea gives tips to other healthcare businesses about cutting through the red tape 16:05
- Andrea discusses what she has learned about fundraising and why a ‘fast no’ is a good thing 20:55
- Andrea goes over how she’s spent the capital SimpliFed has received 26:43
- Andrea tells us about the marketing strategies she’s used to reach her target audience 31:53
- Andrea shares what the starting process is like for her clients 34:53
- Rapid fire questions 37:33
- Andrea shares her thoughts on ‘work-life balance’ 39:41
- What being an Entreprenista means to Andrea 46:07