Moving across the globe with the intention of becoming and staying an entertainment executive was exactly the life Yanghee Paik wanted and got. Until one day, she spoke with her future business partner about the lack of quality feminine care products in the US. That one conversation changed the course of Yanghee's life forever.
In this week's episode, Yanghee Paik, co-founder and CEO of Rael, an organic and natural feminine hygiene company, discusses the ins and outs of all things business. She shares why it's important to stand confident when talking to investors, the importance of flexible employees in a startup, how to get products in front of big-name retailers, and so much more. This is an episode of Entreprenista you do NOT want to miss.
"Feminine care products were one of those which was kind of neglected by us women, unfortunately. So we're trying to do a lot of education about why this is important. And then how different our products are and then the benefits of, you know, converting to organic and natural." - Yanghee Paik
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Yanghee shares her background and how she came to co-found Rael 3:40
- How to find the right employees at the beginning of a startup 11:55
- The evolution of Rael's packaging and branding 17:42
- Yanghee shares the ins and outs of Rael's marketing strategy and how it has changed 20:28
- Yanghee shares the challenges of getting male investors on in the early days of Rael 29:11
- How to get your brand in front of big-box retailers 37:06
- Rapid fire questions 42:59
- What being an Entreprenista means to Yanghee 45:05