Rachel Katzman of Cuvee Beauty – From Happy Accident to Beautiful Business

Podcast: Play in new window | Download (Duration: 53:04 — 48.7MB)

A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner. Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode:

• How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business
• Starting a beauty product band from scratch
• Learning on the job while building a business
• Differentiating a product in a well established industry by focusing on the consumer
• Finding business partners as a small upcoming brand
• Growing up in an entrepreneurial family and starting a business without a formal education
• Working through discouragement and insecurity to find success
• Learning on the job while building a business
• The importance of building a balanced team
• Why this is the time of the indie beauty brand
• How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials
• Prioritizing the product before focusing on marketing and social presence
• The importance of having an open dialogue and learning from customer feedback
• Managing two business, one on your own and one with your partner
• The good and bad of running a business with your life partner
• The challenge of keeping your personal and private lives separate
• How being a problem solver helps push your business and products to the next level
• And  a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!