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Powering the Ethical Supply Chain with Jane Mosbacher Morris of TO THE MARKET

CEO of TO THE MARKET

April 1, 2022

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Highlights

  • Jane’s upbringing and her first entrepreneurial ventures as a child
  • Her educational background and the inception of TO THE MARKET
  • Jane’s first steps to developing her business idea for TO THE MARKET
  • Revolutionizing supply chains for sustainability and how Jane did her market research
  • Raising the pre-seed round for TO THE MARKET and some alternatives to accessing venture capital
  • The pros and cons of being supported by venture capital
  • Determining  how much money she needed to raise during TO THE MARKET’s pre-seed round
  • Remaining focused and positive through the challenges of raising capital
  • How Jane felt when she got her first approval for investment
  • TO THE MARKET’s business structure and vision for the retail manufacturing industry
  • How TO THE MARKET is driving people’s empowerment and environmental sustainability
  • How Entreprenistas can work with TO THE MARKET
  • Guerrilla marketing and how Jane got her first clients for the company
  • Her marketing strategies for attracting new clients
  • Jane’s advice for developing tech and digitizing workflows from analog
  • Her day-to-day work in TO THE MARKET and what it means to be a leader to leaders
  • The value of culture and other key learnings in driving business growth
  • How Jane balances her family and business
  • The power of resilience and what it means to be an Entreprenista

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